Senior Specialist, Digital Advertising

The SPLC seeks an experienced Digital Advertising Senior Specialist to join our Development team!

The Senior Specialist Digital Advertising leads the strategy execution and optimization of the SPLCs paid media campaigns to drive fundraising engagement and audience growth. This role will manage advertising campaigns across Meta Google YouTube programmatic and emerging platforms with a focus on lead generation conversion and long-term supporter value.

Who You Are

Experienced. Expert in developing and executing paid media strategies across platforms like Google Ads Facebook Instagram LinkedIn and TikTok.

Analytical & Data-Driven. Proficient in using analytics tools like Google Analytics Facebook Insights Looker Studio and e-CRMs. to assess campaign performance optimize conversion rates through funnel analysis and user behavior insights and measure ROI by tracking key fundraising metrics such as cost per acquisition (CPA) and lifetime value (LTV) of donors.

Creative & Innovative. Skilled in designing innovative standout campaigns with persuasive ad copy that resonates with target audiences while collaborating with designers to create visually compelling assets that align with campaign goals.

Campaign Manager. Experienced in managing and executing multiple fundraising campaigns simultaneously by collaborating with cross-functional teamssuch as content creators designers developers and leadershipwhile overseeing vendor relationships to ensure smooth execution on-time delivery and adherence to budget.

Adaptable. Committed to staying current with the evolving digital advertising and fundraising landscape by continuously updating knowledge of trends platforms and best practices while remaining flexible to adapt strategies based on real-time data and shifting trends.

Mission Vision & Values Alignment. Demonstrates an understanding of and a commitment to SPLCs mission vision and values.

What Youll Do

Serve as SPLCs in-house expert on digital advertising and lead the planning execution and optimization of paid media campaigns across Meta Google Ads YouTube programmatic and emerging platforms to support SPLCs digital fundraising goals.

Manage day-to-day relationship with the SPLCs media agency overseeing timelines deliverables and performance to ensure campaigns meet deadlines budget parameters and strategic goals.

Design and execute ad buying strategies including budget allocation media mix modeling and optimization across various platforms.

Develop and oversee paid lead generation strategies to grow SPLCs email and SMS audiences.

Collaborate across email retention data and digital teams to ensure paid media supports long-term supporter value omni-channel fundraising strategy and optimized landing page and web experiences to boost engagement and donations.

Analyze paid media performance and campaign results and provide regular reporting with actionable insights for internal stakeholders and leadership supporting cross-channel testing and audience segmentation.

Support urgent rapid response moments with agile paid media campaigns that drive action and giving.

Ensure all creative and targeting strategies align with the organizations brand equity commitments and digital compliance standards while identifying new platforms tools and audience strategies to expand digital reach and impact.

Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification

Minimum Qualifications

We are committed to equitable hiring practices therefore you must meet the minimum qualifications to be considered for the role.

• Minimum five (5) years Digital advertising experience;
• Minimum of three (3) years experience managing paid media budgets of $1M; and
• High School Diploma or GED.

Compensation & Benefits

This is an exempt role and the minimum starting salary is $73832 annually. Salary is commensurate with experience.

Click here to view the benefits available to SPLC staff.

Where & How Youll Work

This role has the following work designation options :

Other Special Considerations

This job is performed under general office conditions and is not subject to any strenuous physical demands or dangerous conditions.

This position is represented by the Washington-Baltimore News Guild.

Disclaimer :

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are notintended to be construed as an exhaustive list of all responsibilities duties and skills required of a person in this position.

An Equal-Opportunity Employer with a Commitment to Diversity

Southern Poverty Law Center (SPLC) is proud to be an equal opportunity employer and as an organization committed to diversity and the perspective of all voices we considerapplicants equally without regard to age caregiver status color disability ethnicity gender gender expression gender identity marital status national origin on the basis ofgenetic information political affiliation pregnancy or veteran status.

Required Experience :

Senior IC

Key Skills

Sales Experience,Digital Marketing,Marketing,Google AdWords,Google Ads,Account Management,Adobe Audience Manager,Agency Management,Social Media Advertising,DoubleClick,DoubleClick for Publishers,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1