Director of Sales

Director of Sales

The Director of Sales administers, directs, manages and controls the sales and marketing department to maximize sales revenue for the hotel and ensure an aggressive approach by all sales staff to meet budgeted goals and key hotel drivers. While the Director of Sales reports directly to the General Manager, the Regional Sales and Marketing Manager will interface and assist in the direction of the Sales and Marketing function at the property.

Core Responsibilities

• Develop sales strategies for property, including targeted market segments, rate management, solicitation procedures and advertising.
• Develop a realistic annual marketing plan, forecast with monthly reviews to update and modify as required by market conditions.
• Emphasize control procedures and yield management to assure a proper balance of rate availability to market demand.
• Establish and executive an effective outside sales program.
• Direct internal servicing of groups.
• Act in concert with hotel management team and property General Manager.
• Train all sales and marketing staff, holding them accountable to actionable results.
• Work in a cooperative and friendly manner with fellow associates.
• Practice a culture of guest service in all you do; promote courtesy, good will and a positive attitude in each and every encounter.
• Perform any reasonable request as assigned or directed by General Manager.

Knowledge, Skills and Abilities