Senior Global Marketing Director

The Senior Global Marketing Director is responsible for leading the development and execution of global marketing strategies that drive sustainable, profitable growth across key sub-segments within the Coil Coatings Division. This role will shape the strategic direction of the business, align cross-functional global teams, and ensure Sherwin-Williams maintains and expands its leadership position across all regions (USCA, LATAM, APAC, EMEAI).Key performance indicators includes, sales growth exceeding market growth rates, margin expansion, and growth in new product sales.

Serving as the leader of the Coil Division's Marketing group, this position provides strategic partnership across the global Sales, R&D, and Product Management teams within the Coil business.

Lead the development of global growth strategies for designated sub-segments, ensuring alignment with broader business objectives.

Translate strategic direction into actionable, multi-year growth plans that drive both market position and profitability.

Align and mobilize regional Sales, R&D, and Product Management resources to execute against the growth plan.

Define and manage performance against key operational and financial metrics, including sales growth, margin expansion, and new product contribution.

Drive market share expansion in priority geographies through targeted initiatives.

Attract, develop, and retain top marketing talent; foster a high-performance, collaborative culture.

Ensure execution is delivered within approved budgets and timelines.

Strategic Plan

Annually build and refine the segment strategy at the sub-segment level. The should include :

A robust fact base quantifying key dimensions of the segment.

Identification of leading and lagging economic indicators relevant to the segment.

Quantified assessment of sub-segment attractiveness across all relevant geographies.

Competitive intelligence and benchmarking.

Analysis of market disruptors and accelerators with quantified impact.

Evaluation of Sherwin-Williams ' probability of success in each sub-segment and geography.

Internal value chain and capability assessment.

Defined business model and channel strategy.

The strategy should also assess opportunities in adjacent markets, emerging technologies, and new geographies, incorporating both organic and inorganic growth pathways.

Strategy Execution / Growth Plan

Execute the strategy to achieve the financial growth plans. This should include :

Driving alignment across internal stakeholders and functions around the segment growth agenda.

Maintaining direct engagement with key customers globally to gather insights and deepen relationships.

Building strategic partnerships with suppliers and co-suppliers to leverage innovation and capabilities.

Representing Sherwin-Williams in industry associations to reinforce brand leadership and influence.

Supporting Sales in positioning differentiated product offerings aligned with customer needs.

Establishing and nurturing relationships with key industry influencers and brand owners.

Collaborating with the Enterprise Selling team to deliver integrated, cross-divisional value propositions to strategic accounts.

Enabling the sales organization through targeting, lead generation, pricing strategy, sales tools, and collaborative selling.

Demonstrating a strong understanding of sustainability-related customer requirements (e.g., LEED, WELL, HPDs, EPDs, LCAs) and partnering to deliver compliant solutions.

Product Development & Commercialization

Lead the development and communication of a strategic product roadmap, ensuring stakeholder buy-in across commercial, technical, and operational teams.

Manage project timelines, resources, and deliverables to ensure successful execution of product development initiatives.

Facilitate decision-making by coordinating inputs from marketing, R&D, finance, and supply chain to build strong business cases for new products.

Oversee go-to-market planning and execution, ensuring readiness across sales, marketing, and customer support functions.

Collaborate with Product Management to ensure product initiatives are aligned with segment strategies and customer needs.

Communications

External Communications

Identify key external stakeholders and develop tailored message maps to support strategic engagement.

Recommend and support participation in key industry events and media opportunities in collaboration with Marketing Communications.

Drive thought leadership through authored content, speaking engagements, and media interviews.

Engage with customers to enhance sustainability-related communications and business practices.

Internal Communications

Deliver market and product training in collaboration with Product Managers and Regional Market Managers.

Ensure the availability of effective sales and marketing tools and collateral for internal and external use.

Lead quarterly business reviews to align internal stakeholders with segment strategy and performance.

Maintain regular communication with the sales organization to support sustainability initiatives and business alignment.

Leadership

Collaborate effectively with executive leadership and cross-functional teams to drive business outcomes.

Lead talent development, succession planning, and performance management within the marketing organization.

Optimize resource allocation to maximize ROI across strategic initiatives.

Navigate and resolve internal barriers to ensure timely execution of objectives.

Engage with leaders across Technical, Sales, Manufacturing, HR, and Finance to ensure alignment and integration.

Track and report on segment-specific performance metrics and strategic initiatives.

FORMAL EDUCATION : Required :

Bachelors degree