Director, Marketing for SafeSend and SurePrep

Director, Marketing for SafeSend and SurePrep

Thomson Reuters' Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, focused on delivering value for our tax and accounting professionals. This role is responsible for setting the strategic approach, planning and prioritization for Thomson Reuters tax and accounting products, specifically SafeSend and SurePrep, delivering on unique customer needs to ultimately drive sales, revenue, and growth. This high-impact leadership role requires a strategic builder who can own the entire growth engine, from identifying high-potential markets and channels to designing and executing multi-channel campaigns, digital activities, events, and integrated marketing programs. This role will have full end-to-end responsibilities for delivering the marketing plans, strategy and targets associated with SafeSend and SurePrep, leading a team of cross-functional marketers, and working collaboratively across Sales, Product, Finance, Comms, Customer Success, and others. This role requires strong growth and performance marketing skillset, digital acumen, innovative and integrated campaign planning abilities, cross-functional leadership skills, and a self-starter mindset.

About the Role

In this opportunity as the Director - Marketing for SafeSend and SurePrep :

• Full stack marketing leader who can drive seamlessly across teams.
• Build integrated full funnel campaigns, encompassing breakthrough positioning, messaging and creative assets, to drive awareness and consideration through the funnel
• Lead, mentor, and influence a high-performing team across product marketing, content marketing, comms, events / FM / ABM, focused on sales growth and revenue.
• Define and own a multifaceted demand generation strategy, aligning with company goals and sales objectives for these two priority tax and accounting products.
• Manage and optimize the marketing budget, allocate resources based on quantitative performance analysis, identify and scale top-performing levers.
• Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking.
• Partner with business and Sales to co-own marketing analytics, identify KPIs, dashboards, and reporting to provide actionable, data-driven insights across marketing, sales, and customer success.
• Establish relationships across the organization to bring programs to life through strong product-led expertise and deep marketing knowledge.
• Embrace and experiment with cutting-edge, AI-powered marketing tools and processes.

About You

Must be based in and around Minneapolis, Dallas, Ann Arbor, New York, or Toronto CA. 10+ years of experience in integrated marketing, product marketing, growth marketing, demand gen, with deep understanding of marketing frameworks and full channel mix activation BA / BS required; MBA preferred. Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization. Strong e-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems. Tax, audit or accounting background a plus.

What's in it For You?

Hybrid Work Model : We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance : Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth : By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits : We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture : Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values : Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact : Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact : We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.