Marketing Coordinator
Job Description
Job Description
Lawson Holdings LLC
Marketing Coordinator
Roles & Responsibilities :
Social Media Planning & Execution
Instagram, Twitter, Facebook
- Build out content calendars
- Strategy guided by season & monthly financial reports
- Coordinate & attend professional photoshoots
- Coordinate organic photoshoots (iphone images / videos)
- Schedule and deploy all organic social media posts (daily)
- Schedule and deploy all paid social media posts (sporadic)
- Monitor and mediate all engagement
- Monitor and report on monthly performance
Website Management
- Execute routine updates
- Product drops
- Refresh imagery (quarterly)
- Refresh pricing (as needed)
- Oversee general & job inquiries
- Monitor & report on performance
Google My Business Page Management
- Maintain presence
- Monitor and mediate all engagement )bad & good reviews, consumer uploads, etc.)
- Monitor and report on monthly performance
App (Online Ordering) Management
- Maintain presence
- Refresh imagery (as needed)
- Refresh pricing (as needed)
- Facilitate promotions & flash deals
- Oversee customer relations management (monthly email deployments)
Community Engagement
- Responsible for seeking new / maintaining existing sponsorship opportunities in relevant communities (i.e., sports teams, school systems, charities, etc.)
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