Lead Director, Digital Product

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

• Position Summary
• Product Strategy & Execution
• Define, own, and communicate the product vision, strategy, and roadmap for digital healthcare capabilities, ensuring alignment with business objectives and member needs.
• Lead the end-to-end delivery of digital features and experiences, focusing on accessibility, usability, and the needs of a diverse population (incl. mobile device constraints, connectivity challenges, language / cultural barriers, health literacy).
• Ensure compliance with federal regulations and state-specific requirements, incorporating policy changes and eligibility rules into digital solutions.
• Develop and execute a onboarding strategies to transition users from legacy platforms to new digital experiences, including defining / executing strategies across communications, training, and marketing
• Champion investment cases and business cases to secure resources and support for digital initiatives.
• Portfolio Strategy & Execution Management :
• Support the development and optimization of multiple value streams within the Digital Health product portfolio.Identify and evaluate potential offerings to shape the vision and multi-year roadmap, aligning with PCW Digital Health’s long-term product strategy.
• Partner with other product leaders to ensure product management resources can flex between strategic and executional deliverables for initiatives based on where they are in the product lifecycle. Including but not limited to moving their initiatives through the entire product lifecycle and assessment of progress against KPIs / milestones.
• Problem Identification & Solutioning
• Develop stakeholder relationships (internal and external) in order to digest direct feedback to determine pain points.
• Track the broader healthcare industry, key trends in digital services and current news or movement in the market.
• Break down concerns into problem statements, develop success criteria, KPIs and work crossfunctionally to assess potential solutions.
• Cross-Functional Collaboration
• Partner with Healthcare Delivery business leaders, technology, clinical, design, engineering, and analytics to deliver integrated solutions (“Five in a Box” model).
• Collaborate with executive leadership, cross functional stakeholders and client success organizations on product roadmaps, go to market strategies, new product launches and enhancements.
• Identify new business opportunities through market research, state engagement, and understanding of strategic priorities.
• Collaborate with delivery teams, third-party partners and pilot programs to address unique requirements and drive innovation.
• Executive Communication
• Communicate complex concepts, both written and verbally to influence within a department, across multiple teams, and entire lines of business. Facilitate conversations across product lines to review priorities, ensure alignment with annual plans, and ultimately support company strategy and executive leadership across departments on key issues - create concise, clear, and actionable materials to maintain forward momentum
• Resourcing & Prioritization
• Work closely with Engineering, UX, clinical, operations and other cross functional colleagues as appropriate to address capacity constraints appropriately as product development work progresses through the product lifecycle.
• Support / Enable resource allocation to the best value for effort paradigm.
• Measurement & Continuous Improvement
• Translate customer and business needs into actionable product strategies and quantifiable OKRs.
• Define and track product metrics to evaluate progress and inform decision-making.
• Ensure all initiatives are optimized for end users and deliver measurable value.
• Leadership & Team Development
• Coach, influence and inspire high-performing, agile product teams; foster a culture of innovation, accountability, and continuous improvement.
• Establish clear team norms, provide actionable feedback, and support career development through stretch goals and visibility opportunities.
• Promote a customer-centric culture where teams proactively monitor product health and drive toward a shared north star vision.
• Healthcare-Specific Leadership
• Demonstrate a deep understanding of the unique needs, challenges, and lived experiences of patients / caregivers / caregivees —including barriers related to technology access, health literacy, language, and social determinants of health.
• Champion the design and delivery of digital experiences that are culturally sensitive, accessible, and tailored to the diverse Medicaid population.
• Ensure all digital solutions are developed and maintained in strict adherence to regulations, privacy requirements (such as HIPAA), and evolving compliance standards.
• Required Qualifications
• 8+ years of experience in software product management, successfully delivering largescale, consumer-facing products.
• 8+ years of experience managing complex projects / programs, delivering value within tight timelines.
• 8+ years of experience in product ownership, business analysis, project / program management, or related fields, with a proven track record in agile product development
• 8+ years experience demonstrating ability to drive cross-functional alignment in ambiguous, fast-paced environments.
• 8+ years experience driving data-driven decision-making and quantitative analysis expertise.
• 8+ years demonstrating exceptional negotiation, organizational, analytical, and people leadership skills.
• Preferred Qualifications
• 8+ years demonstrated experience with deep understanding of Direct to Consumer Health Care services, the regulatory landscape, state-by-state program nuances, and the populations it serves.
• 8+ years experience working with legal, privacy and other regulatory standards across pharmacy , managed care organizations, and health care delivery platforms
• General understanding of programming and computer science concepts.
• Education
• Master's degree required; equivalent work experience considered.
• MBA preferred, not required
• Pay Range
• The typical pay range for this role is : $144,200.00 - $288,400.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
• Great benefits for great people
• We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :
• Affordable medical plan options,
• 401(k) plan
• (including matching company contributions), and an
• employee stock purchase plan
• No-cost programs for all colleagues
• including wellness screenings, tobacco cessation

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