Senior Specialist / Manager of Marketing Campaigns

About Us :

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the worlds top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance peoples lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview :

We are seeking an experienced and strategic Senior Specialist / Manager of Marketing Campaigns to lead the planning, execution, and analysis of multi-channel marketing initiatives. You will oversee a team responsible for creating impactful campaigns that showcase our advanced hardware and software products with integrated software and AI. Your goal will be to drive brand awareness, lead generation, and customer engagement through innovative and data-driven strategies.

Key Responsibilities :

• Develop comprehensive campaign strategies to support product launches and ongoing customer engagement on a worldwide basis. Collaborate with peers in other regions to optimize.
• Lead a team of marketing specialists to execute multi-channel campaigns, ensuring consistency and effectiveness. Manage campaign execution across various digital and offline channels.
• Collaborate with product, sales, and creative teams to align campaign efforts with business goals.
• Analyze campaign performance, providing insights to optimize future strategies.
• Conduct A / B testing to refine campaign elements and maximize effectiveness.
• Manage budgets and timelines to maximize campaign ROI.
• Stay informed on industry trends and competitive activities to shape campaign strategies.
• Present campaign results and strategic insights to senior leadership.

Qualifications :

Preferred Qualifications :

Pay Range :

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

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