Join to apply for the Content Creator role at NBT Bank
The Copywriter / Content Writer is responsible for developing creative and functional marketing content, including customer facing educational and marketing messaging for all lines of business, NBT owned websites, social media, and all marketing channels. Excellent writing skills are necessary, as is the ability to think like a marketer, which includes developing deep understandings of target audiences, customer behavior, and the relevant consumer channels.
Pay Range : $60,450.00 - $76,619.00
The Copywriter / Content Writer will drive content strategy for business partners and the Marketing team. This role requires a strong understanding of SEO principles and content marketing.
Responsibilities
- Create, edit, and proofread NBT’s marketing, advertising, and communications content with a solid understanding of our brand voice.
- Write engaging, brand-aligned, marketing copy, storylines, and themes for external messaging to current customers and prospects.
- Drive and manage the SEO content strategy for our brands.
- Manage the development of content calendars for the company, its brands, and business lines across all channels of the marketing mix.
Requirements
BA / BS degree required (English, Creative Writing, Marketing, and Communications degrees preferred) or equivalent work experience.Minimum of 3 years’ experience writing, editing, and proofing for multiple channels.Skills and Abilities
Excellent communication skills, both in writing and verbal communication.Strong grasp of the principles of the English language; syntax, grammar, punctuation, flow.Ability to research a product or service, its trends, consumer behavior, and write either educational content or persuasive copy.Benefits
Generous Paid Time Off : At least 22 days annually, prorated in the year of hire.Parental Leave : Six weeks of paid leave at 100% of your salary.Comprehensive Medical Coverage : Includes employer contributions to HSA for High Deductible Health Plan participants.Retirement Plans : Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.NBT Bank is an equal opportunities employer. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.
#J-18808-Ljbffr