NBT Bank is hiring : Content Creator in Utica

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Base pay range $60,450.00 / yr - $76,619.00 / yr

Pay Range : $60,450.00 - $76,619.00

The Copywriter / Content Writer is responsible for developing creative and functional marketing content, including customer facing educational and marketing messaging for all lines of business, NBT owned websites, social media, and all marketing channels. Excellent writing skills are necessary, as is the ability to think like a marketer, which includes developing deep understandings of target audiences, customer behavior, and the relevant consumer channels. Will create content in a way that packages ideas into powerful, on target branding and conversion messaging that captures attention and motivates action.

The Copywriter / Content Writer will drive content strategy for business partners and the Marketing team. This role requires a strong understanding of SEO principles and content marketing. The Copywriter / Content Writer will take an active role in creative brainstorming for all marketing campaigns and projects, helping to further the NBT family of brands.

Education and Experience :

BA / BS degree required (English, Creative Writing, Marketing, and Communications degrees preferred) or equivalent work experience.

Minimum of 3 years’ experience writing, editing, and proofing for multiple channels : traditional media; digital advertising; website and SEO, content marketing, organic and paid social media, video.

Skills and Abilities :

Excellent communication skills, both in writing and verbal communication.

Strong grasp of the principles of the English language; syntax, grammar, punctuation, flow.

Ability to research a product or service, its trends, consumer behavior, and write either educational content or persuasive copy.

The ability to create persuasive, performance content for nearly all marketing channels.

Creative mind with a visual understanding of layout and design.

Strong content strategist with strong SEO background

The ability to withstand creative, constructive changes to work.

Detailed and meticulous with excellent proofreading skills.

The knowledge and understanding of the user experience for our brand.

Works well in a fast-paced environment and under pressure.

Tasks Performed :

85% Create, edit, and proofread NBT’s marketing, advertising, and communications content with a solid understanding of our brand voice. Write engaging, brand-aligned, marketing copy, storylines, and themes for external messaging to current customers and prospects. Work closely with our marketing team and our business partners to understand NBT’s brand, products, services, and voice to ensure it is communicated consistently, boldly, and elegantly across all mediums. Drive and manage the SEO content strategy for our brands. Manage the development of content calendars for the company, its brands, and business lines across all channels of the marketing mix, including traditional, digital, and customer communications. Write video and organic and paid social media content. Evaluate emerging content trends, media, and technologies. Provide overviews and recommendations for adoption where appropriate.

10% Internal project management. Assist with direct communication with business partners and third-party vendors to develop an understanding of the campaign or project and keep the project moving to completion through edits, revisions, rewrites, etc.

5% Assist marketing team with day-to-day tasks and coordinating projects and other duties as assigned.

Physical Requirements :

Communicate effectively with internal and / or external customers

Stationary 75% of time or greater

Move Objects to Maximum 10 lbs

Why Work at NBT

At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.

Wellbeing

At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.

Community Involvement

NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.

Culture

NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.

Career Development

Whether you’re just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential.

Total Rewards

NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives – ensuring you feel valued every step of the way.

Business Stability

NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan.

Benefits for Full-Time Employees :

Generous Paid Time Off : At least 22 days annually, prorated in the year of hire.

Parental Leave : Six weeks of paid leave at 100% of your salary.

Comprehensive Medical Coverage : Includes employer contributions to HSA for High Deductible Health Plan participants.

Dental and Vision Coverage : Ensuring your overall health and well-being.

Flexible Spending Accounts : For healthcare and dependent care expenses.

Employer-Paid Disability Coverage : Both short-term and long-term, with an option to purchase additional long-term coverage.

Life Insurance : Employer-paid basic life insurance, with an option to purchase supplemental coverage.

Voluntary Benefits : Including hospital, accident, and critical illness coverage.

Retirement Plans : Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.

Adoption Assistance : Supporting your growing family.

Tuition Reimbursement : Invest in your education and career growth.

Employee Assistance Program (EAP) : Access to support and resources.

Financial and Banking Services : Various benefits and financial planning assistance.

Benefits for Part-Time Employees Working 20+ Hours / Week :

Medical Coverage : Includes employer contributions to HSA for High Deductible Health Plan participants.

Generous Parental Leave : Six weeks of paid leave at 100% of your salary.

Benefits for All Part-Time Employees :

Retirement Plans : Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future

Paid Sick and Safe Leave : For your health and safety.

Employee Assistance Program (EAP) : Access to support and resources.

Financial and Banking Services : Various benefits and financial planning assistance.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.

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