Avenue Z is hiring : Social Media Buyer in Miami

About Avenue Z, Inc.

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels-from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

Avenue Z is seeking a Social Media Buyer with at least 2-3 years of hands-on experience to join our growing Paid Media team. This is a dynamic, mid-level role for a marketer who is comfortable managing multi-channel paid social campaigns and is ready to take on increased strategic ownership.

As a Social Media Buyer, you will independently manage campaigns from planning through execution and reporting, and collaborate cross-functionally to deliver outstanding results for clients across diverse industries.

Key Responsibilities

• Plan, execute, and optimize full-funnel paid social campaigns across platforms, including Meta, LinkedIn, TikTok, Snapchat, and other emerging channels.
• Develop targeting strategies based on data insights and audience research to reach the right customer segments and drive results across awareness, engagement, and conversion goals.
• Lead performance analysis using tools such as Meta Ads Manager, Shopify, Looker Studio and Google Analytics to uncover trends and provide proactive campaign optimizations and insights.
• Partner with creative teams to concept and develop ad content that aligns with brand messaging and performance objectives, offering input grounded in platform-specific best practices.
• Stay up-to-date with platform innovations, policy changes, and algorithm shifts to keep campaigns effective and competitive.
• Create and present campaign reports that include strategic insights, performance data, and optimization recommendations to both internal stakeholders and clients.
• Participate in strategic planning sessions and contribute ideas for innovative, data-backed campaign strategies.
• Help manage campaign budgets, pacing, and projections to ensure efficient media spend and alignment with client goals.
• Support junior team members and share knowledge to elevate overall team capability.

Qualifications

Compensation

Employees within an hour of our offices must work in-office three days a week.

Benefits