Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services

Senior Manager, Marketing Analytics

The Coca-Cola Company is transforming the way we leverage data to power global marketing and customer and commercial leadership. We are building a more connected human-centric approach to research, measurement, and partnerships - designed to deliver distinctive, market-leading insights and analytics. As a key contributor in this transformation, the Senior Manager will drive strategic analysis of consumer behavior, from consumption patterns to purchase trends. You will lead development of best-in-class analytics capabilities across the enterprise, collaborating closely with consumer, CCL, and category teams to turn data into actionable strategies that fuel growth. This is a high-impact role for a data-driven leader who is passionate about combining analytics expertise with a deep understanding of consumers and markets.

Key Responsibilities :

• Responsible for driving and providing marketing analytics and building next-generation of ad-hoc marketing analytic capability across the enterprise.
• Provide ad hoc analysis based on standardized templates at speed and to scale.
• Develop refreshed protocol for all marketing ad hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
• Build real-time ad hoc analytic capability working closely with the platform services data team and in partnership with center and OU insights and marketing teams.
• Develop next-generation global standards for marketing analytics.
• Enhance investment optimization through improved models.
• Increase efficiency of data and analytics resources by introducing advanced analytics, AI & machine learning technology, improving accuracy, actionability, efficiency and user adoption.
• Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
• Serve as subject matter expert for artificial intelligence and machine learning analytics.

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What We Can Do For You :

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Pay Range : $130,000 - $147,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage : 15 Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.