Principal Product Marketing Manager

Principal Product Marketing Manager

This role will be based out of San Francisco, CA, New York, NY or Chicago, IL.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

As the Sr. Product Marketing Manager 2 on our Solutions PMM team, you will deliver new ways to drive revenue and define go-to-market strategies for LinkedIn Sales Solutions (one of the largest sales technology platforms in the world).

As a full-stack product marketer, you'll work across the product lifecycle, playing a pivotal role shaping product strategy and business direction through customer research, sales activation, and go-to-market efforts. You will work collaboratively to build programs and content to support the launch of new initiatives and products. This is an ideal role for someone who is a strong business leader, is creative and insights-driven, and has a track record of driving impact.

If you're excited about expanding and reimagining go-to-market strategy and developing a deep understanding of customer needs to effectively launch new features, we encourage you to apply!

Responsibilities :

• Create messaging and positioning : Clearly understand and communicate the value proposition of our products and features, and tailor messaging across segments and personas.
• Develop robust go-to-market strategies that drive growth and adoption for our products and programs.
• Shape business and competitive strategy through qualitative and quantitative research on our customers, market, and competitors.
• Synthesize and communicate relevant customer, field, and market insights to key stakeholders and leaders to influence them to act.
• Demonstrate a strong understanding of the Sales Intelligence market landscape and apply this knowledge when developing pre-sales enablement content and post-sales resources.
• Partner with monetization and other cross-functional partners to develop, test, and deliver new ways to package our products.
• Lead cross-functional efforts to equip customer- and user-facing teams to drive commercial and product success, from training to narratives to marketing assets.
• Build consensus among multiple stakeholders including leadership in a rapidly moving, high-expectation environment.

Basic Qualifications :

Preferred Qualifications :

Suggested Skills :

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $149,000 to $233,000 OTE. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans.