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Enablement Program Manager, Competitive & Product Differentiation
Enablement Program Manager, Competitive & Product DifferentiationZscaler • Charlotte, NC, US
Enablement Program Manager, Competitive & Product Differentiation

Enablement Program Manager, Competitive & Product Differentiation

Zscaler • Charlotte, NC, US
6 days ago
Job type
  • Full-time
Job description

Enablement Program Manager, Competitive & Product Differentiation

Zscaler accelerates digital transformation so our customers can be more agile, efficient, resilient, and secure. Our cloud native Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debatewe're focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.

We value high-impact, high-accountability with a sense of urgency where you're enabled to do your best work and embrace your potential. If you're driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.

The Zscaler Sales and Go-to-Market team is a global group of professionals who are passionate about delighting our customers, nurturing trusted partnerships, and sharing their expertise to drive a secure, cloud-enabled digital future and further cement our position as the world leader in cloud security. Sales, Customer Success, Sales Enablement, Solution Architects, Business Development, Transformation, and Technology Partnerships all work together to demonstrate the power and agility of Zscaler cloud transformation to the world.

We're looking for a focused and analytical Program Manager to join our Solution Enablement team. Reporting to the Senior Manager of GTM Product Enablement, you will be responsible for :

  • Owning and driving the competitive enablement program, partnering closely with Competitive Intelligence and Product Marketing to deliver strategies and tools for field teams
  • Creating and delivering high-impact competitive content such as battlecards, win stories, and objection-handling guides
  • Translating Zscaler product differentiators into clear, value-driven messaging, talk tracks, and discovery questions for sales teams
  • Facilitating interactive enablement sessions and workshops like "How to Win Against Competitor X," focusing on competitive positioning and value selling
  • Analyzing win / loss data to uncover actionable insights that empower field teams to confidently out-message competitors

What We're Looking for (Minimum Qualifications)

  • 3+ years of experience in Product Marketing, Competitive Intelligence, Technical Sales Engineering, Sales, or GTM Enablement
  • Demonstrated ability to build and deliver content such as messaging frameworks, differentiation strategies, or competitive enablement materials
  • Excellent communication and presentation skills, with expertise influencing and supporting sales professionals
  • Familiarity with cybersecurity, cloud, or enterprise SaaS industries
  • Strong analytical skills with a mindset to leverage and incorporate win / loss insights
  • What Will Make You Stand Out (Preferred Qualifications)

  • Hands-on experience in a customer-facing sales role
  • Expertise in building scalable content using frameworks aligned with business goals
  • Knowledge of value selling methodologies and their practical application
  • Base Pay Range $105,000 - $150,000 USD

    At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

    Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including :

  • Various health plans
  • Time off plans for vacation and sick time
  • Parental leave options
  • Retirement options
  • Education reimbursement
  • In-office perks, and more!
  • Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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    Program Manager • Charlotte, NC, US

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