Excelsior Collage is hiring : Creative Director in Albany

The Creative Director leads Excelsior University’s enrollment marketing brand strategy, visual identity and creative execution. This role oversees the design, multimedia, and other functions related to the visual realization of our marketing strategies and deliverables in order to develop compelling creative assets that drive student recruitment, retention and brand awareness. The Creative Director reports to the AVP for Enrollment Marketing and collaborates closely with the Enrollment Marketing team, including the Director of Digital Marketing, the Director of Marketing Strategy, the Marketing Operations Manager, and the Executive Director of Marketing Content and Web Strategy to ensure a high-impact, cohesive brand experience.

Duties and Responsibilities :

• Develop and maintain Excelsior’s brand identity and creative direction.
• Ensure visual consistency across all enrollment marketing channels and materials.
• Lead creative concepting and execution for digital, print, social media, and video campaigns.
• Serve as brand steward, aligning creative assets with institutional goals and messaging.
• Manage and mentor a creative team of designers, videographers, and content creators.
• Collaborate with UI / UX and SEO specialists to enhance digital experiences.
• Align creative strategies with performance marketing and enrollment objectives.
• Oversee the production of assets including social graphics, emails, web visuals, and print.
• Develop multimedia storytelling, including video, to support brand engagement.
• Ensure all assets are optimized for mobile, digital, and print formats.
• Leverage data and testing insights to refine creative output.
• Ensure compliance with accessibility standards and stay informed on design trends.

Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred Qualifications :

The hiring salary range for this position is $95,000.00 - $110,000.00. The hiring salary range above represents the University's good faith estimate at the time of posting.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.