Product Marketing Manager - Launch Strategy

Remote United States

The application window is expected to close on 11 / 28 / 25

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Meet the Team

We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape.

As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives

Your Impact

As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers

Define Strategy for Tier One Initiatives : Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks

Create Tier One Messaging & Content : design and build select messaging to maximize our voice in the market and ensure alignment across other content

Drive Cross-Functional Alignment : develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more - ensuring each team is aligned, resourced, and executing toward shared goals.

Provide Strategic Direction : Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints.

Manage strategic initiatives : Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution.

Executive Communications & Reporting : Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making.

Create & Maintain Launch Frameworks : Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence.

Ensure Launch Cohesion & Readiness : Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule.

Post-Launch Optimization : Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org.

Minimum Qualifications

• 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles
• BS / BA in Business, Marketing, Communications or related field (or equivalent) required
• Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions
• Ability to manage multiple projects simultaneously with high attention to detail and organizational skills
• Analytical mindset with the ability to use data to drive decisions and measure impact.
• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders.

Preferred Qualifications

Master's degree in Marketing, Business Administration (MBA), Communications, or a related field

Previous experience with global Tier One launch or event strategy

Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders

Deep understanding of go-to-market strategies and integrated marketing campaigns

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :

10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

Non-exempt employees

Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

Additional paid time away may be requested to deal with critical or emergency issues for family members

Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows :

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and

Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below :

New York City Metro Area :

$146,100.00 - $229,600.00

Non-Metro New York state & Washington state :

$133,200.00 - $221,400.00

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.