Senior Manager, Measurement & Analytics

Senior Manager Of Marketing Measurement And Analytics

Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People | Excellence | Change | Integrity | Co-prosperity

Role And Responsibilities

SEA's MX Marketing team is seeking a highly skilled Senior Manager of Marketing Measurement and Analytics to lead measurement, reporting, and insights across all marketing channels within a fast-paced impact team. This role will serve as the bridge between marketing, finance, and category teams, ensuring our marketing investments are measured effectively, optimized continuously, and tied directly to business impact.

The Senior Manager, Marketing Measurement and Analytics will develop and measure incrementality, forecasting, and performance reporting have a strong understanding of MMM, while providing actionable insights that guide strategic decisions and unlock growth opportunities. Your work will directly impact our hypothesis testing, audience allocation, and investment strategy into paid marketing and performance channels.

The ideal candidate is a hands-on cross functional leader, passionate about the intersection of data and marketing to drive business results. You are a proven thought leader that can challenge and optimize current thinking.

• Own the marketing measurement framework, ensuring consistent and accurate performance tracking across paid channels and progression to CVR.
• Develop roadmap for incrementality testing, match market tests for lift studies and demand forecasting methodologies.
• Establish and track KPIs tied to efficiency (CAC, ROAS), customer value (LTV), and business outcomes.
• Drive adoption of analytics frameworks across teams to ensure alignment and accountability of marketing, category, and agency teams.
• Partner with media and campaign leads to optimize targeting, creative, and budget allocations based on performance data.
• Provide forecasting and scenario planning to inform annual planning and in-flight pivots.
• Collaborate with product, finance, and strategy teams to connect marketing performance to overall business results.
• Partner with E-Commerce, Paid Media, and Performance Marketing teams to analyze business issues, create alignment cross campaign results, and future plans.
• Act as a trusted advisor to marketing leadership, influencing strategy through evidence-based recommendations.
• Serve as the point person for executive presentations and performance reviews.

Skills And Qualifications

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.