Product Marketing Manager, Lending

Product Marketing Manager, Lending

As a key member of Chime's Product Marketing team, you will drive strategy, execution, and growth for Chime's growing portfolio of lending and credit-building products. You will translate member insights, competitive intelligence, and product performance data into strategies that drive awareness, adoption, and engagement across millions of Chime members.

This role sits at the intersection of product strategy, market experience, and powerful storytelling. You'll help shape how millions of members experience credit through simple, transparent, and empowering productsadvancing Chime's mission to unlock financial progress for all.

You're both strategic and operational : equally comfortable shaping long-term market positioning as you are optimizing in-market performance. You'll lead with data, empathy, and influencepartnering with cross-functional leaders to define and execute strategies that drive measurable business impact.

The base salary offered for this role and level of experience will begin at $103,680.00 and up to $144,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to :

• Operate as category and product expert, consulting to various business and marketing partners to support business and channel strategy
• Craft compelling positioning and messaging frameworks that speak to consumer and PR audiences.
• Build, own, and continuously update Product Marketing playbooks and consumer facing toolkits, enabling downstream channel partners
• Support go-to-market delivery through delivery of Product Marketing playbooks, target audience development, and strategic channel partnership and planning.
• Monitor social sentiment, conduct consumer research, and competitive market to generate product and campaign insights to drive product and marketing strategy.
• Partner with product to build long-term product roadmaps through deep audience understanding, driven by consumer research.
• Drive product awareness and adoption for portfolio products, through partnership with lifecycle marketing
• Define success metrics, own performance tracking, and use experimentation to optimize adoption, retention, and member satisfaction
• Collaborate across lifecycle, creative, and analytics teams to ensure a seamless journey across acquisition, onboarding, usage, and retention.

To thrive in this role, you have :

We're a team of problem solvers, dreamers, and builders with one shared obsession : our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

Because if we don'twho will?

What We Offer For Our Full-Time, Regular Employees

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you're coming in regularly or are part of our fully remote program, you'll stay engaged with your work and teammates.

Perks also available to Chime Interns.

We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact benefits@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.