Senior Salesforce Marketing Cloud Manager

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

The Senior CRM Marketing Manager is responsible for developing and executing email programs and customer engagement campaigns leveraging Salesforce Marketing Cloud that drive acquisition, sales, and retention. A key strategic resource within the company, this role will lead in the development, communication and implementation of email and marketing automation best practices across our product portfolio, while managing our Salesforce Marketing Cloud instance. Additionally, they will work with closely with the company leaders (including Sales, Marketing, and Venue Operations) to streamline the intake of leads and guest information and to develop effective marketing campaigns.

This position may support any of the venue or corporate teams including sales, premium, OVG branded emails or occasional venue marketing team support. The ideal candidate take ownership of our Salesforce Marketing Cloud instance from administration to campaign implementation, recommendation of changes when needed, and reporting on success. The ideal candidate will also have extensive experience with CRM systems, a deep understanding of business processes, and the technical expertise to enhance CRM functionality.

This role will pay a salary of $125,000 - $145,000.

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until October 31, 2024

Responsibilities

· Define email communication and marketing automation plans across products/venues, and act as a strategic resource for integrated communications planning and marketing activation across the organization.

· Manage Salesforce Marketing Cloud instance, including streamlining lead forms, creating campaigns and journeys, drip campaigns, nurture flows, etc.

· Manage and execute day-to-day email and SMS programs, including list strategy, A/B and multi-variant testing, building, scheduling, and deploying campaigns.

· Develop database growth and lead nurturing programs, devising strategies to convert new customers as they come through the sales funnel.

· Partner with Marketing and Sales teams on creation of holistic customer engagement plans that leverage suite of marketing automation tools throughout the customer lifecycle.

· Partner with Data & Insights team on customer strategy, sizing, and segmentation, as well as the creation, execution, testing, reporting, analysis and optimization of email campaigns/ marketing automation platforms.

· Partner with Sales & IT to ensure quality leads are routed through Salesforce & Marketing Cloud and notifications are sent to the sales team, increasing efficiencies and conversion rates.

· Manage portfolio of work, prioritization, and project timelines across internal and external partners, ensuring all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.

· Cultivate a test and learn culture, leading the sharing of insights and best practices across all products and teams.

· Actively drive, organize, and participate in key enhancements for marketing automation, demand gen, and email tools.

· Conduct ongoing user training sessions and support at multiple OVG venues

· Create training materials for Salesforce MC users

· Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.

· Manage email deliverability, data hygiene, subscription management and compliance with global opt-in laws and regulations.

· Additional job duties as assigned.

Qualifications

· BA / BS degree in a related field

· Expert user of Salesforce Marketing Cloud; Salesforce Marketing Cloud certification a plus

· 5+ years of experience in a Marketing Automation/Marketing Ops role or similar position

· Marketing ops experience using Salesforce

· Experience with A/B and multi-variant testing and dynamic content to personalize customer experience

· Experience developing rule-based logic and email templates that integrate personalized dynamic content elements

· HTML/CSS skills and experience with HTML editor tools, Email Coding, DreamWeaver, and Photoshop a plus

· Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics

· Willingness to learn new skills, tools and technologies

· A self-starter, capable of working in a fast-paced environment

· Highly efficient team player, with the ability to also work independently

· Process and quality-oriented with sharp attention to detail

· Excellent time management, organizational, and interpersonal skills

· Excellent verbal and written communication and presentation skills

· *Additional requirements may be required depending on the physical needs of the role

Education and Experience:

· Bachelor’s degree in Information Technology, Business Administration, or a related field

· Minimum 5+ years of experience in CRM administration, preferably with Salesforce

· Strong understanding of CRM best practices and sales processes

· Proficiency in CRM customization, including workflows, scripts, and dashboards

· Experience with CRM integrations and third-party applications

· Familiarity with marketing automation tools

· Knowledge of business intelligence and reporting tools