Marketing Analyst

The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You’ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.Website Management: Oversees the website’s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion. By joining the Marketing team at Backroads, you’ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience.**About the Role** The Digital Marketing Analyst is a data-driven strategist responsible for measuring, interpreting, and optimizing performance across all marketing channels. This individual provides the reporting backbone for the Web, Paid Media, CRM, and Loyalty teams, blending statistical expertise with AI-powered tools to uncover and act on patterns in guest behavior, campaign performance, and web analytics. They bridge human judgment with machine intelligence to accelerate business insights and drive smarter, faster marketing decisions, delivering insights that help Backroads improve acquisition, conversion, and retention.Plays a key role in data governance, ensuring AI-generated insights are ethical and unbiased. **Skills & Qualifications** 3–5 years of experience in marketing analytics, performance marketing, or ecommerce analytics. Proficiency in tools such as GA4, Google Tag Manager, PowerBI/Looker/Tableau, and Excel.Familiarity with AI tools and platforms.Experience analyzing multichannel funnels and user journeys. Excellent communication skills and the ability to convey data clearly to stakeholders. * Comprehensive medical, dental, and vision insurance* 401(k) with company match, flex plan, and parental leave* Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!* Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!* Outdoor industry discounts and deals* Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work* Wellness programs and regular lunchtime bike rides and yogaAt Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.
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