Marketing Retention Analyst

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

About the Role

The marketing retention analyst will work alongside the broader marketing and BI teams to identify areas of opportunity to retain our most valuable assets and drive further business growth. They will support a culture of data driven decision making, provide actionable insights and recommendations as well as identify key opportunities and efficiencies within the broader marketing business, including CRM, omnichannel and loyalty.

The ideal candidate will be a motivated analytical thinker who thrives in collaborative environments to inform key business decisions. They will also need to efficiently manage multiple projects across several different key business priorities within the marketing space. It is vital for this person to feel comfortable interfacing with key internal and external business leaders.

Responsibilities

Responsible for leading the development and delivery of actionable insights and analysis in response to key business questions

Efficiently manage multiple short- and long-term projects to keep on track with deadlines and continue to push the business forward

Lead the analytics strategy within the CRM, Omnichannel & Loyalty space in collaboration with the marketing business leads

Interface with internal and external stakeholders regularly to identify areas of focus within the business

Essential Functions

Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

2+ years commercial experience in analytics, business intelligence or data science

Advanced use and understanding of SQL

Advanced use of Microsoft Office especially Excel and PowerPoint

Experience with a programming language (e.g., Python, R)

Experience utilizing viz tools like Power BI and Tableau (Power BI and DAX experience is preferred)

Experience leading analytical strategies across the commercial business

Confident presenting recommendations to key stakeholders extending up to the Senior Leadership level

Experience working with large and sometimes incomplete and complex data sets

Basic understanding of sports betting in United States

Business standard use of the English language

The annual salary range for this position is $73000 to $90000. Factors which may affect starting pay within this range may include geography / market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.

About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars :

Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.

Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.

Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.

Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer

As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

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