Global Head of Marketing, Threads

Marketing Leader For Threads

Meta is looking for an experienced Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven marketing efforts that build affinity and engagement with Threads's audiences. In this role, you will act as Threads's CMO to lead Brand and Product Marketing teams driving brand strategy, integrated and product marketing, and brand building aimed at growing and engaging Threads's global community of potential and current users across the marketing funnel. This leader will be responsible for developing our overall strategy while flawlessly executing our brand strategy, programs and product launches at scale.

The ideal candidate will have strong experience with consumer marketing and product development, proven ability to develop cross-functional partnerships with product and business teams, and a track record of running multi-channel campaigns for high-profile global brands within the consumer tech or CPG industries. You will be expected to apply analytical rigor, a deep understanding of country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business.

To be successful at Meta, you need to embrace the hacker ethos : an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must be able to connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into inspiring briefs that spark world class creativity. They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness and mentorship.

Required Skills :

• Lead the strategic vision and execution of Threads's iconic brand and global marketing programs.
• Influence Threads's product strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market.
• Develop, manage, and grow a team of integrated, brand and product marketers for Threads.
• Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing.
• Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs.
• Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories.
• Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach.
• Partner closely with creative teams and agency partners to bring strategy to life through quality creative.
• Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally.
• Build strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environments.
• Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.

Minimum Qualifications :

Preferred Qualifications :

Public Compensation : $232,000 / year to $296,000 / year + bonus + equity + benefits

Industry : Internet

Equal Opportunity : Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.