Digital Lab Marketing Operations Manager

Digital Lab Marketing Operations Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

The Digital Lab Marketing Operations Manager is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for training, creating, establishing processes and working with specialists who create and route banners for media campaign placement for HCP and Consumer use.

Responsibilities include :

• Assist in onboarding and training a high performing team of banner specialists who are responsible for iterative banner creation, management and oversight, confirming requirements with brand marketing, creating banners, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution.
• Support needs and delivery plans with team members to drive effective end-to-end planning and flawless banner execution.
• Manage, coach, and develop the team to : learn the business for their respective therapeutic areas / brands; effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met; develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues; partner with cross-functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute banners; document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on the vision for the team of faster, better, cheaper year over year.
• Prioritizing workload, supporting several brands at a time, and constantly shifting gears to address current and future business needs. Ensure the team provides exemplary customer service while setting and maintaining client expectations.
• Establish, maintain, and collaborate strategic cross-functional relationships, internal / external leaders to define, execute, and optimize banner creation and processes. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, DL Media, Marketing Analytics & Business Insights, and Creative and Digital Agencies...
• Ensure high-quality, on-time, and error-free implementation, testing, and QA of banners within the banner creation platform. Employ standard quality control processes and procedures throughout the entire setup process to ensure accuracy and completeness.
• Oversee and support Issue Management from identification through resolution and ensure corrective / preventative actions are implemented for banner builds, rendering, and campaign tracking.
• Participate in professional organizations and attend industry seminars and conferences to stay abreast of banner industry best practices and new technology. Provide thought leadership, recaps, and examples of how industry advancements can be applied to AbbVie.
• Prepares well-organized, clear, and concise communications and sets clear expectations. Conducts quarterly business reviews and audits with leadership.

Key AbbVie Leadership Competencies :

Qualifications :

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more : Reasonable Accommodations

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