Lead Product Marketing Manager, Exchange Trading

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Opportunity

The Exchange Trading team (Institutions) drives revenue growth and adoption by building institutional-grade trading experiences, prioritizing order book infrastructure, and commercializing market data. As a go-to-market leader for this team, you will play a pivotal role in positioning Kraken as the partner of choice for trading firms, brokers, and institutional clients.

Define product marketing strategy for exchange trading : Partner with product, sales, and strategy teams to craft the GTM vision for order book services, advanced trading products, and institutional APIs.

Drive GTM execution for exchange products : Own end-to-end go-to-market planning and execution for initiatives spanning order books, liquidity services, advanced orders, spot / derivatives fee structures, and APIs.

Shape market narratives : Create compelling positioning and messaging that communicates the value of Kraken's exchange trading services for institutions, trading firms, and broker partners.

Scale institutional adoption : Partner with sales and product to design incentive programs, onboarding flows, and enablement materials that maximize client growth, volume, and retention.

Commercialize data and infrastructure : Lead marketing for market data, analytics, and licensing opportunities, highlighting Kraken's competitive differentiation in transparency and depth.

Empower sales and BD : Build collateral, playbooks, and enablement content that helps the team acquire and retain trading firm clients.

Be a market and customer expert : Develop deep expertise on institutional trading needs, liquidity dynamics, and competitor offerings. Translate insights into marketing strategies that support order book revenue growth and ecosystem expansion.

Champion KPIs that matter : Align marketing impact with business outcomesTrading Firm Revenue, Volume, MTUs, and Retention.

Skills You Should HODL

10+ years of product marketing experience, ideally in financial services, fintech, or crypto, with deep exposure to institutional trading or market infrastructure.

Proven success in leading go-to-market strategies for trading products, liquidity services, or data commercialization.

Strong understanding of order book dynamics, market making, APIs, advanced order types, and institutional trading workflows.

Demonstrated ability to create narratives that resonate with institutional clients, broker partners, and sophisticated trading firms.

Track record of sales enablement successbuilding content, collateral, and strategies that drive client acquisition and retention.

Data-driven mindsetcomfortable using trading firm revenue, volume, and retention metrics to evaluate marketing impact.

Skilled communicator across formats (Slack, docs, presentations, events) and audiences (executives, technical teams, trading clients).

Strategic thinker with the ability to thrive in fast-paced, high-growth environments.

Skilled communicator across formats (Slack, docs, presentations, events) and audiences (technical, business, community).

This job is accepting ongoing applications and there is no application deadline. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions, and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto!

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind. Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.