Marketing Campaign Manager
Description
As a marketing campaign manager, you will be responsible for planning, executing, and managing marketing campaigns to drive brand awareness, customer engagement, and support our business objectives.
You will be responsible for the overall campaign management, including market research, target audience segmentation, content development and execution, digital marketing campaign performance, and strategic recommendations.
You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.
This position is remote but may require 10% travel for work.
Responsibilities :
- Develop and execute strategic marketing campaigns aligned with business objectives, target audiences, and budgets.
- Collaborate with cross-functional teams to create compelling marketing collateral that aligns with iatricSystems' tone and positioning.
- Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization.
- Design visually appealing and impactful marketing assets for digital and print using the Adobe Creative Suite and iStock.
- Copywrite emails, blogs, marketing collateral, web copy, social media, and other informative and promotional materials.
- Prepare and present campaign reports and insights to stakeholders, highlighting key findings and recommendations.
- Identify opportunities for campaign improvements and implement strategic adjustments as needed.
- Stay updated with marketing trends, technologies, and best practices to drive campaign innovation.
- May sometimes be required to manage relationships with external agencies, vendors, and partners to execute campaigns.
- May sometimes be required to travel for industry tradeshows, events, and strategic meetings.
Qualifications :
- A bachelor's degree in marketing, advertising, business, or a related field.
- 2+ years’ experience as a digital marketer, marketing manager, or similar.
- Proven experience in campaign management and marketing, with a track record of successfully executing marketing campaigns.
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Proficiency in using analytics to measure and optimize campaign performance.
- Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, and web analytic tools.
- Excellent writing, communication, and organizational skills.
- Proficiency in using Photoshop and the Adobe Creative Suite.
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the healthcare market.
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