Marketing Communications Consultant

Marketing Communications Consultant

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar has an exciting opportunity for a Marketing Communications Consultant to join our Digital, Technology, and Distribution (DT&D) Segment.

This role will provide support for and analysis of marketing and promotions as well as liaison for external creative suppliers, internal industry and regional marketing teams. Specifically, this position supports talent acquisition including students and graduates, management and production for our segment, plus digital and commercial functional recruitment teams.

What you will do :

• Digital, Technology, and Distribution (DTD) Global Recruitment Marketing Support as the main point of contact & support across DTD segment plus Digital and Commercial functional teams for recruitment marketing across Students & Graduates, Production, Management & Support talent acquisition.
• Manage digital material creation (i.e. LinkedIn, flyers) and physical material creation (i.e. buttons, tickets, t-shirts, billboards, banners) for segment talent acquisition.
• Responsible for all brand approvals, visualizations of key messages& recruitment communications for segment TA.
• Run external paid media marketing campaigns, including stakeholder meetings, proposal submissions and partnerships with internal and external vendors to implementation.
• Communications support across talent acquisition team with creation of materials, graphics, videos and recruiter playbook.
• Run point for segment on projects and partnership with the centralized enterprise brand and social media teams.
• Support marketing and promotion efforts by coordinating logistics, providing creative input, and acting as a liaison for creative suppliers and internal industry teams.
• Provide recommendations and consultative approach to TA Partners for campaigns & marketing efforts for hiring.
• Have a strong understanding of brand standards and best practices for content.
• Work with various Caterpillar teams on marketing and promotion projects.
• Manage the process of measuring impact of marketing campaigns and communicating those metrics.
• Update and develop relevant metrics dashboards for leadership and then use this knowledge to review and help guide media plans.
• Administer and manage our Enterprise Brand Analysis and consult with brand and industry teams on the use of that data to guide marketing messaging.
• There will be potential travel to recruiting events when needed.
• Have a high-level understanding of end customer needs that enables the incumbent to guide marketing messaging.
• Decisions made by this position are variable.
• Challenges include influencing marketing efforts of various industry teams and guiding execution of external creative suppliers.
• Conducting market / competitive research to identify new opportunities and industry trends.
• Monitor metrics to review the effectiveness of existing marketing tactics and benchmarking talent intelligence to stay ahead of what candidates are desiring.
• Maintaining effective communications in the marketing department to discuss and align the marketing strategy to the changing business target.

What you have (Skills) :

Top candidates will also have :

Additional details :

What you will get :

About Caterpillar Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Final details :

Summary Pay Range : $95,640.00 - $143,520.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience.

Benefits : Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

This position requires working onsite five days a week. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer.

As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com / careers.