Digital Manager
Salary : $75,000 - $85,000 Annually
Location : Denver Metro, CO
Job Type : Full Time
Primary Physical Work Address : 1600 Broadway, Denver, CO 80202
Department Contact Information : oedit.info@state.co.us
This announcement is not governed by the selection processes of the classified personnel system. Applications will be considered from residents and non-residents of Colorado.
Description of Job
NOTE : This position has a hire date of January 2026. The Digital Manager will report to the Senior Marketing Manager and work closely with the Marketing and Communications team and all OEDIT divisions. The Digital Manager is responsible for coordinating and executing various digital strategies as part of the Colorado Office of Economic Development and International Trade (OEDIT) overall marketing efforts. The Digital Manager is responsible for promoting the Colorado business brand objectives, OEDIT programs and messages to target audiences and key constituents. This position supports all staff in developing marketing and communication templates, managing the organization's online presence via various social media platforms and the website, managing digital marketing tools, and providing general graphic design support as needed.
Key Duties and Responsibilities
Planning and Implementation
- Help manage the implementation of the overall strategic plan for marketing, social media strategies and tactics, and web content.
- Plan strategic digital campaigns focused on OEDIT priorities and initiatives.
- Coordinate social coverage for priority OEDIT business visits, tours, conferences, and events with divisions, agencies, partners, and Governor's Office.
Digital Asset Production
Create and curate high-quality, engaging social media content (text, images, photography, videos) by expertly translating long-form editorial and media content into concise, compelling social-ready formats tailored for specific audiences that are effective for both organic and paid opportunities.Support social media campaigns and build messaging that incorporates social media best practices and goals specifically for LinkedIn, Facebook, Twitter, Instagram, YouTube, and OEDIT website.Manage all stages of video production including concept development, script writing, shooting, and editing.Edit raw footage into polished video content, integrating narration, voice-over and sound as needed.Coordinate production logistics such as equipment setup, talent scheduling, and location preparation.Maintain and organize equipment and digital archives.Produce needed creative material, including procuring photography and / or graphics (Canva, Adobe), illustrations, integrating copy into the design, and building deliverables.Create branded visual content for internal and external communications, ensuring alignment with State of Colorado standards.Reporting and Optimization
Collect, analyze and routinely report key performance analytics.Keep the agency up-to-date with technology related to e-mail marketing, social media management, and other technologies as necessary.Assist with all marketing and market research initiatives.Contribute to thought leadership for the digital marketing communications strategy.Brainstorm new and creative digital strategies that support agency goals.Utilize AI tools (Google Gemini) to create, outline, and implement quarterly campaigns, generate captions for videos, and optimize content.Use Sprout Social to analyze performance, generate alt text for social assets, and schedule posts.Incorporate accessibility best practices into digital content creation including website content, documents, and social media.Competencies
Leadership
Creates and communicates a compelling vision; engage others to implement vision; builds enthusiasm; participation and positive morale and loyalty; takes charge of groups and situations; sets a strong leadership role by walking the talk; promotes a safe, challenging work environment.Strategic Planning
Identifies and analyzes organizational opportunities; accurately forecasts trends and emerging needs; frames strategic questions; makes decisions and deploys resources in alignment with strategic priorities; plans for future problems and opportunities by forecasting business trends and outside forces.Negotiation & Issue Resolution
Openly manages conflict and disagreement through collaborative discussion to reach positive conclusions; arrives at constructive solutions while maintaining positive working relationships; seeks win-win situations; diplomatically explores common and opposing options to reach mutually acceptable positive solutions.Communication
Is understood and understands others; clearly articulates key points when writing and speaking; actively listens; effectively interprets non-verbal communication and truly hears what a wide variety of people are trying to say; accurately assesses personal styles and adjusts own style of communication to optimize personal effectiveness.Results Driven
Drives for successful results; makes things happen and conveys a sense of urgency; sets aggressive goals and works hard to achieve these goals; moves tasks and assignments toward closure; invests considerable effort to assure goals are met in a high-quality manner.Minimum Qualifications
Education and Experience :
A bachelor's degree or a combination of education and related technical / paraprofessional experience in film, media production, or related field.At least two years of experience in digital content management.Proven ability to process and create multimedia content for different audiences, formats, and contexts.Qualifications
The preferred candidate will exhibit :
Technical Proficiency in editing software proficient in industry-standard tools.Experience with DSLR and cinema-grade cameras, with a deep understanding of framing, subject posting, lighting, and audio capture.Strong organizational skills, exceptional time management and project coordination abilities, with a knack for keeping production timelines on track.Capable of managing multiple projects simultaneously while maintaining quality and consistency in a fast-paced environment.Highly detail-oriented, both artistically and technically, with a drive for excellence.A keen understanding of the social media trends and tactics.Visual storytelling expertise in crafting compelling narratives through video and audio, with a strong sense of pacing, emotion, and message clarity to ensure audience retention.Self-motivated, proactive, and works well with minimal direction.Ability to work collaboratively with a cross-functional team.Understanding of YouTube content strategy, analytics, and optimization.Supplemental Information
Salary Range : $75,000 - $85,000 Annually
This position is considered non-classified, which means the position is not part of the Colorado State Personnel System. Therefore, the individual appointed to this position is considered at-will, and is not covered by the State Personnel Rules or the State Classification System. However, this position does come with the same benefits (retirement, insurance, etc.) as every other State employee, and with the same opportunities, pride and passion that comes with working for the great State of Colorado. Even though employment is at-will, non-classified positions have protections against discrimination and retaliation in state and federal employment laws.
A wide salary range is posted for this position and any job offer is based upon a salary analysis to comply with the Colorado Equal Pay for Equal Work Act. The salary analysis considers relevant experience, education, certifications, and state seniority as compared to others doing substantially similar work. While all offers are compliant with the Colorado Equal Pay for Equal Work Act, there is no guarantee an offer will be at the top of the posted range based on the salary analysis.
Benefits
The State of Colorado / Office of the Governor offers generous benefits to full-time employees including :
Annual leave accrued at 13.33 hours per monthSick leave accrued at 6.66 hours a month11 paid holidays per yearMedical plans - choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premiumDental and vision plansFlexible spending accountsState-paid life insurance policy of $50,000Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contributionOptional 401(k) and 457 plans for additional retirement savings