Senior Customer Marketing Manager

Description

We’re looking for a strategic and data-driven Sr. Customer Marketing Manager in our Franklin, WI office to manage the performance of our brands across various customers for our Central Specialty Business.

The Senior Customer Marketing Manager will play a primary role in the development and execution of strategies to foster customer loyalty, engagement and retention by synchronizing efforts across our brand management and sales teams.  The ideal candidate will build strong relationships to drive revenue growth and brand advocacy. Responsible for implementation and measurement of sales strategy and execution, including trade promotion strategy, funding, measurement, and optimization, as well as new and expanded distribution targeting, presentations, measurement, price list management, and pricing strategies.

RESPONSIBILITES

• Responsible for leading the development of profitable retail trade drivers with sales via our retail partners.
• Work with the marketing team to translate the long term brand strategic plans (vision, consumer proposition, and consumer insight) to specific trade channel strategies and tactics
• Develop trade programs and increase brand market share.
• Work with business unit finance teams and sales to ensure tracking of trade
• Collaborate with the sales team to identify opportunities for upselling and cross-selling to existing customers.
• Partner with marketing team to provide feedback from customers to inform product development and enhancements.

QUALIFICATIONS

WORKING CONDITIONS

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

ABOUT US Central Garden & Pet Company (NASDAQ : CENT), (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro

, Aqueon

, Cadet

, C&S

, Farnam

, Ferry-Morse

, Four Paws

, Kaytee

, Nylabone

and Pennington

, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America. Visit  www.central.com  to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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