Brand Marketing Manager

About mBIOTA Labs

mBIOTA Labs is a clinically backed, women-owned and led medical nutrition startup on a mission to transform how people think about - and treat - digestive health. Our multi-brand portfolio offers therapeutic, nutrition-based solutions that are rooted in science, shaped by patient needs, and made to fit into real lives.

At mBIOTA, we believe that innovation doesn't happen behind closed doors. It happens when agile, driven, and thoughtful people come together and build something better - something that lasts.

Our flagship product, mBIOTA Elemental, is a clinically validated therapeutic for GI disorders - but we don't market like a pharmaceutical company, and we don't look like a typical supplement brand. Instead, we prioritize elegant storytelling, sophisticated design, and radical empathy for our customers.

We're scaling fast and building the foundation for a new category in science-backed nutrition - and we're looking for a Brand Marketing Manager to help make it happen.

The Opportunity

We're seeking a Brand Marketing Manager to join our growing marketing team and help bring the mBIOTA brand portfolio to life across campaigns, content, partnerships, and experiences.

This role will work closely with the VP of Marketing to execute integrated brand initiatives - from influencer and PR programs to product launches, retail partnerships, and trade events. You'll help translate strategy into action, keeping projects organized, creative aligned, and communication flowing across teams.

You'll work across multiple brands within the mBIOTA Labs portfolio, adapting between clinical and lifestyle storytelling with equal ease. This is a hands-on, detail-driven role for someone who thrives in execution but also brings fresh creative ideas to the table.

Key Responsibilities

Brand Campaigns & Content

• Support the VP of Marketing in executing integrated campaigns, product launches, and seasonal storytelling moments across multiple brands under the mBIOTA Labs umbrella.
• Write and manage creative briefs, ensuring assets align with each brand's positioning, audience, and tone.
• Oversee campaign timelines, deliverables, and cross-functional alignment across creative, product, and digital teams.
• Partner with internal and freelance creative talent on photoshoots, video content, and brand visuals.
• Develop and manage content strategy for mBIOTA's editorial and blog platform - collaborating with internal teams, writers, and medical experts to create content that bridges clinical and lifestyle narratives.
• Partner with the Digital Marketing Manager on blog SEO optimization, keyword integration, and performance tracking.
• Manage sample programs, seeding lists, and internal coordination for gifting and production.

Influencer, PR & Partnerships

Events, Activations & Sales Support

Social & Creative Coordination

Project Management & Operations

What You Bring

What We Offer