Senior Manager, Marketing Planning and Strategy (Brand Strategy)

Position Summary...

What you'll do...

PLEASE NOTE : The team comes into the office 3 days a week; this is not a remote position. We are only considering local candidates who can work onsite at this time.

If you are not local and apply for this role, please specify "open to relocation" at the top of your resume, if that is applicable, for consideration.

Walmart Connect is Walmart's advertising platform for brands, uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey.

We connect billions of shopping behaviors to real transactions (both online and in-store), and help marketers truly understand how their marketing drives results.

The Walmart Connect Brand Strategy team is looking for a seasoned senior storyteller with exceptional skills creating presentations for media ad sales teams to help evolve the Walmart Connect narratives to prove through data and persuade our target audiences to take action and ultimately drive ad sales revenue.

The ideal candidate has superb communication, storytelling, writing, management, and collaboration skills with a proven track record for crafting impactful B2B presentation decks.

Position Description

Work in lockstep with the Director of Brand Strategy to drive MarCom, Sales, & Brand initiatives to drive must-buy status for Walmart Connect in the retail media industry

• Work alongside Brand leadership to determine / develop macro storylines and narratives for Walmart Connect
• Iterate key narrative for important top-to-top buying moments like CES, Cannes and annual Joint Business Partnership season
• Lead regular connects with Sales leadership and Category Strategy teams to create compelling micro narratives and presentations to support revenue growth goals for Strategic Business Units (Food, Consumables, General Merchandise)
• Support Director in the creation of an annual MarCom plan, doing your part to keep leadership informed on progress and results
• Craft key message themes, strategies, and presentations to shape and communicate our vision and mission
• Create marketing plans to amplify messages across tactics like collateral, emails, whitepapers, website copy, case studies, infographics
• Mine custom brand health studies for insights to guide messaging strategy, and use advertising performance metrics to offer target audiences reasons to believe
• Suggest new proof points for the research and performance teams to work towards
• Become the expert in our competitive set to find unique reasons to believe that can be owned by Walmart Connect
• Ensure that all content is on-brand and consistent across all channels
• Drive operating efficiency & compliance with internal partners for marketing principles like effective briefings, creative reviews, and brand consistency
• Manage 2 Brand Managers : Leading a healthy and positive team culture
• Implementing plans to coach, motivate and develop individuals on the team-with clarity on personal goals and growth plans
• Nurture key relationships for crucial collaboration for both strategic inputs and executional support, including :
• Executive and Sales leadership to identify priorities and make sure your work ladders up to broader business objectives
• Product Marketing team to ensure ad products are represented effectively in narratives
• Category Strategists to gather impactful and actionable data and insights
• XFN Marketing Strategists to understand each target audience segment
• Corporate Communications, Event Managers, Training and Development team and more

Requirements

• 10+ years' experience in media ad sales marketing
• People management skills
• Product marketing, retail, or advertising agency experience a plus
• Deep experience and passion for brand storytelling, creating unique sales propositions and presentations
• Strong writing and creative thinking, and power point presentation creation skills a must
• Masterful at translating consumer insights to meaningful audience, messaging & creative strategy
• Track record in leading impactful, breakthrough marketing initiatives that exceed business objectives
• Excellent interpersonal and organizational skills
• Ability to manage multiple projects and priorities in a high-volume, fast-paced work environment

Position Locations

• San Bruno, CA
• Los Angeles, CA
• Hoboken, NJ
• Hybrid Schedule : 3 days a week in the office ( not a remote / virtual position)

LI-LW1 #walmartconnect #adtech #brandstrategy #media

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.

It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https : / / one.walmart.com / notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart .

HOBOKEN, New Jersey US-10279 / Los Angeles, California US-10988 : The annual salary range for this position is $108,000.00-$216,000.00

San Bruno, California US-08848 : The annual salary range for this position is $117,000.00-$234,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters : Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America