Program Manager - Marketing Technology and Operations

Description

:

GENERAL OVERVIEW

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technologyand OperationsTeam. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

ESSENTIAL RESPONSIBILITIES

• Program & Initiative Management

  Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio

  Establish governance frameworks for campaign intake, prioritization, and resource allocation

  Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed

  Strategic Alignment & Governance

  Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes

  Ensure all marketing initiatives align with corporate strategy and CMO priorities

  Executive Support & Communication

  Develop standardized marketing strategy templates and dashboards for KPI reporting

  Change Management & Adoption

  Proactively identify and address potential barriers to change adoption within marketing initiatives.

  Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions.

  Marketing Technology & Data Integration

  Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting

  Drive adoption of marketing dashboards and attribution models to measure program impact

  Continuous Improvement & Enhancements

  Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.

  Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development.

  Operational Adherence & Compliance

  Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization.

  Stakeholder Engagement

  Partner with internal stakeholders to develop messaging for marketing initiatives

  Customer-Centric Metrics

  Develop and deploy customer engagement and satisfaction metrics tied to marketing programs

EDUCATION
Minimum

• High School Diploma / GED

Substitutions

• None

Preferred

• Bachelor’s degree in Business Administration or Technology Management-related area of study
• MBA or Master’s Degree in Technology Management-related area of study

EXPERIENCE

Minimum

• 7 -10 years of work experience in project management or
• 7-10 years of work experience delivering business solutions using information technology

Preferred

• Experience in healthcare marketing, marketing technology platforms, and strategy development

LICENSES/CERTIFICATIONS

Required

• None

Preferred

• PMP or Certification in Project Management

SCOPE OF RESPONSIBILITY
Does this role supervise/manage other employees?

No

WORK ENVIRONMENT
Is Travel Required?
Yes

Note: Job duties and responsibilities support separation of duties across multiple users

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$78,900.00

Pay Range Maximum:

$147,500.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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