Manager, Regional Marketing

Summary

Remote Opportunity- Candidates must reside in Southern California or Arizona.

Travel Required

PRIMARY FUNCTION

The Regional Marketing Manager is responsible for developing and executing regional marketing strategies and initiatives that drive brand awareness, patient engagement, and overall growth of the pediatric practices in their assigned region. This role works closely with cross-functional teams, including Operations, Compliance, Legal, and Senior Marketing Leadership, to ensure alignment with corporate objectives, Marketing operations and policies, and regional market needs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list may not include all the duties that may be assigned.

Strategic Planning & Execution :

• Develop and execute regional marketing plans and campaigns to increase brand visibility and drive business growth.
• Analyze and understand regional market trends, demographics, population nuances, and competitive landscape to inform marketing strategies.
• Deeply understand regional clinic footprints; newborn volume data, practice histories, strengths, and weaknesses to inform targeted marketing support efforts as needed
• Collaborate with the Marketing Team to ensure consistency in brand messaging and positioning on all initiatives.
• Lead the development of standardized Marketing Operations efforts such as DeNovo, Acquisition, and Rebrand processes for the entire Marketing team to follow as assigned by SVP of Marketing.
• Assists in the development and documentation of various special projects; including but not limited to policy & procedure development (technical writing), database development and management, report generation / dissemination, and programming to improve the efficiency and quality of healthcare services.

Campaign Management :

Collaboration & Stakeholder Management :

Local Events & Classes

Budgeting & Reporting :

Other

QUALIFICATIONS

EDUCATION :

EXPERIENCE :

LICENSURE / CERTIFICATION

KNOWLEDGE, SKILLS, AND ABILITIES

The expected hourly range for this position located in California is $80,000 to $93,000. It is not typical for offers to be made at or near the top of the range. Pediatric Associates offers are based on several factors including but not limited to the candidate’s education, work experience, and certifications, all of which are dependent on the requirements of the specific role. In addition to base salary, the Pediatrics Associates Family of Companies and it's affiliates offer a comprehensive benefits package, potential incentive and recognition programs, and retirement planning (all benefits are subject.)

Pediatric Associates Family of Companies is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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