Digital Marketing Specialist

Job Description

Key Responsibilities

• Curate and manage all social media platforms, including scheduling posts, engaging with followers, responding to comments and messages, and developing engaging short-form video content.
• Maintain and update the Eiseman Jewels website by adding new collections, product imagery, event details, and SEO-optimized content that attracts and inspires customers.
• Plan and execute paid advertising campaigns on platforms such as Meta and Google Ads, continuously monitoring their performance and optimizing for the greatest impact.
• Boost brand awareness and drive qualified traffic to the Eiseman Jewels website, enhancing the company's digital presence.
• Coordinate professional photography for collections and campaigns, while also producing semi-professional, custom content for social media to complement the professional assets.
• Oversee third-party listings and implement local SEO strategies to increase visibility and ensure brand consistency across channels.
• Support email marketing campaigns, and digital marketing projects with both creative and strategic input.
• Track and analyze the results of marketing campaigns, website traffic, and social media engagement, providing actionable insights to shape future strategies.
• Create and optimize content across various social networks, including Instagram, Facebook, and YouTube, while consistently maintaining a cohesive luxury brand voice.
• Provide support for executing events and participating in other departmental activities as needed to meet business objectives.
• Provide administrative support to the department, including tasks such as processing invoices, reconciling co-op expenditures, and other related duties as needed.
• Perform additional duties as assigned by management.

Qualifications

Preferred Qualifications

Company Profile :

Highly regarded as the Southwest’s premier jeweler with gracious and expert service, Eiseman is purveyor to a coveted designer collection featuring renowned designers Roberto Coin, Messika, Temple St. Clair, JB Star, Lika Behar, Pomellato and exclusively available at Eiseman in Dallas Fope, Goshwara, Piranesi and Extensible by Roberto Demeglio, as well as a growing Estate Jewelry Collection. Eiseman offers an extensive selection of bridal diamond jewelry including designs from Precision Set and Furrer Jacot, as well as an extensive collection of GIA-certified diamonds of impressive quality and size. Eiseman Jewels also boasts an impressive watch collection with manufactures Rolex, Cartier, Jaeger-LeCoultre, Ulysse Nardin, Louis Moinet, L’Epee 1839 clock creations, TUDOR, and newest addition Parmigiani Fleurier, in addition to Eiseman Exceptional certified pre-owned timepieces. Eiseman has also expanded its winder and safe collection featuring Underwood and Buben & Zorweg.

As the original family-owned tenant of NorthPark Center, Eiseman Jewels anchors the most important retail location in the Center and in the southwest. Located adjacent to Neiman Marcus, customers can contact Eiseman Jewels at (214) 369-6100 during stores hours of Monday through Saturday 10 : 00 a.m. until 5 p.m., closed Sunday or by appointment in your home, office or jet.

Eiseman Jewels has just been recognized with a 2025 WatchPro Award for “Best Refurbished Store of the Year.” As well Eiseman has been awarded Modern Luxury Dallas magazine’s “Best of the City” in 2025, 2024, 2023 and 2022, and has been recognized by Town & Country magazine as “Best Independent Jeweler” and by National Jeweler magazine as the finest independent jewelry store in the United States.