VP, Retail Marketing and Development

Sony Consumer Products Retail Development Manager

Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Walmart, Target, Amazon, Hot Topic, Five Below and others.

Responsible for building and driving Multi-Category Program Development from ideation and strategy to executional tactics, to achieve / support organizational objectives for market share, volume, revenue, operating income and brand awareness.

Leads presentations with key entertainment councils at mass retail accounts to drive support for key Sony Pictures initiatives.

Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies / suppliers.

Ability to influence the account by selling-in key programs.

Applies financial acumen and analytical skills to build a successful strategy.

Manages marketing programs including digital / social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.

Works comfortably with licensees and specific category experience in Hardlines, Softlines and / or Publishing.

Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved.

Education and Experience Requirements :

A bachelor's degree is required, MBA preferred.

8-10+ years of Retail Development experience and industry knowledge.

Experience within the consumer brand / CPG space highly preferred.

Cross category programs and experience highly preferred.

A strong understanding of key Softlines and toy categories is highly preferred.

Experience with managing publicity, digital and retail marketing campaigns as part of programs.

Exceptional communication skills (both written and verbal) is required.

Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders.

Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer / marketing manager level meeting.

Travel required. Microsoft Office fluency including PowerPoint is critical.

The anticipated base salary for this position is $191,615 to $249,100. This role may also qualify for annual incentive and / or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.