Marketing Lead Job at Theo in New York

Overview About Theo

Theo is building a tokenized future where onchain infrastructure enhances traditional markets. We're the first full-stack tokenization platform that goes beyond issuance, partnering with leading financial institutions to create truly compelling tokenized products with the trading infrastructure they need to thrive. As we narrow the gap between traditional and onchain markets, we need compelling visual content to explain our revolutionary approach, visually.

The Role

We're hiring a Marketing Lead to drive user acquisition and institutional adoption of our democratized trading infrastructure. This leader will build and execute a comprehensive marketing strategy to position Theo as the bridge between elite quantitative trading strategies and accessible onchain finance.

Responsibilities Develop marketing strategies that communicate how Theo democratizes formerly inaccessible high-frequency trading strategies

Drive user acquisition by positioning our infrastructure as the solution to historical barriers in quantitative finance

Create engagement campaigns that highlight our permissionless access to powerful market-making strategies

Build retention strategies around our fully automated, high-performance systems that adapt to all market conditions

Position Theo as the a Full Stack Tokenization Platform that scales with user demand while maintaining institutional-grade performance

Qualifications Proven experience in growth marketing, user acquisition, and retention across both traditional and crypto markets

Deep understanding of tokenization, RWAs, and institutional finance requirements

Ability to translate complex tokenization concepts into compelling marketing narratives for diverse audiences

Experience marketing to both retail crypto users and institutional investors

Strong analytical skills to measure and optimize marketing performance across multiple channels

Understanding of regulatory compliance and institutional-grade infrastructure requirements

Bonus : Background in fintech or traditional finance marketing, experience with B2B2C go-to-market strategies, familiarity with institutional sales processes

Our Values Flat Organization : Work directly with leadership and across all teams

Async Coordination : Manage projects across different timezones and stakeholders

Stay Nimble : Quickly adapt content based on market needs and feedback

Ownership : Drive creative vision and take responsibility for content strategy

What You'll Get at Theo Be the creative voice for a company reimagining global finance

Create content that explains cutting-edge financial technology to elite institutions

Competitive compensation with equity upside

Own the entire creative strategy from concept to execution

Work with a small, elite team where your work has immediate impact

Build your portfolio with sophisticated financial and technical content

Location & Team Preference for NYC, remote acceptable (EST timezone Mandatory)

Report directly to Head of GTM

Work closely with Design Lead, but collaborate across all of GTM

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In Summary : Theo is building a tokenized future where onchain infrastructure enhances traditional markets . We're hiring a Marketing Lead to drive user acquisition and institutional adoption of our democratized trading infrastructure . This leader will build and execute a comprehensive marketing strategy to position Theo as the bridge between elite quantitative trading strategies and accessible onchain finance .

En Español : Theo Theo está construyendo un futuro tokenizado donde la infraestructura en cadena mejora los mercados tradicionales. Somos la primera plataforma de tokenización completa que va más allá de la emisión, asociándonos con las principales instituciones financieras para crear productos tokenizados verdaderamente atractivos con la infraestructura comercial que necesitan para prosperar. A medida que reducimos la brecha entre los mercados tradicional y onchain, necesitamos contenido visual atractivo para explicar nuestro enfoque revolucionario, visualmente. Responsabilidades Desarrollar estrategias de marketing que comunicen cómo Theo Democratiza las antiguamente inaccesibles estrategios comerciales de alta frecuencia Demócratas de alto rendimiento Qualifications Proporcionar la adquisición del usuario posicionando nuestra infraestructura como una solución a los obstáculos históricos en finanzas cuantitativas Crear campañas de compromiso que resaltan nuestro acceso sin permiso a poderosas estrategia de creación de mercados Construir estrategies de retención alrededor de nuestros sistemas totalmente automatizados y de alto desempeño que se adaptan a todas las condiciones de mercado El Posicionamiento de Theo Como plataforma de tokenización Full Stack Preferencias Que escalan con la demanda de usuarios mientras mantienen el rendimiento institucional Calificaciones Crea experiencia probada en crecimiento, mercadeo, adquisiciones de usuarios y retención a través de conocimientos tanto tradicionales como criptomonedas RWAs, y requisitos financieros institucionales Capacidad para traducir conceptos de tokenization complejos en narrativas convincentes para audiencias de marketing familiarizadas Contiempo de trabajo más cercano al clientela familiar Experiencia para llevar a cabo sus habilidades creativas de gestión de clientes minoristas e instituciones financieras Las competencias de negocio Los equipos de negocios deben trabajar directamente junto a un equipo de G2G8B.