Global Marketing Manager Instrument Services

Global Marketing Manager Instrument Services

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

The role involves developing and implementing marketing plans, conducting market research, handling budgets for lab instrument services. It includes aligning strategies with product offerings, improving brand awareness, leading digital marketing initiatives, supporting sales with tools and insights, and managing events. Collaboration with key partners and acting as a spokesperson at industry events are also essential. This position will be remote in NAM or EMEA.

A day in the life :

• Develop and implement marketing strategies for instruments services.
• Conduct market research to identify trends and customer needs.
• Manage the marketing budget efficiently.
• Align marketing strategies with product offerings.
• Develop product positioning, messaging, and value propositions.
• Lead product launch plans and promotional activities.
• Improve brand awareness and maintain brand guidelines.
• Create marketing collateral (brochures, presentations, digital content).
• Lead digital marketing initiatives (SEO, SEM, email, social media, content marketing).
• Analyze and optimize digital marketing performance.
• Manage the segment's online presence (website content, online advertising).
• Support sales with tools, training materials, and market insights.
• Plan and lead marketing events (conferences, webinars, trade shows).
• Develop relationships with key collaborators and industry influencers.
• Act as a spokesperson at industry events.
• Collaborate with cross-functional teams on marketing initiatives.

Keys to Success : Education :

Experience :

Knowledge, Skills and Abilities :

Benefits :

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Compensation and Benefits :

This position may also be eligible to receive a variable annual bonus based on company, team, and / or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes :