Senior Product Commercialization Manager

Job Title

Leads cross functional teams while partnering with Product Management, Sales, Lines of Business, Risks, and other key partners to develop and deploy effective commercialization and change / readiness strategies.

Leads the development of the launch strategy, creates forums and produces deliverables to promote the function and positioning of the new products, capabilities, and processes. Assesses client and teammate markets impacted, and then leads efforts to effectively introduce the changes to maximize adoption and project return on investment. Ensures programs are executed with well-defined end-to-end go to market plans and adherence to Enterprise and Wholesale Payments methodologies. Communicates and presents readiness status updates to senior leaders, risk partners, and cross line of business stakeholders.

Essential Duties And Responsibilities

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Comply with Enterprise Change Frameworks and Enhance Product Commercialization methodology, approach and toolkit.
• Design, develop and deliver training strategy and content.
• Facilitate working sessions with cross-functional stakeholders to design comprehensive readiness plans.
• Gain an understanding of products, new features, and capabilities.
• Partner with Product Managers and key stakeholders to document value proposition with emphasis on client impact.
• Develop stakeholder and client analyses that identify change impacts and guide development of the launch approach.
• Utilize the outcome of the impact assessments to develop an end-to-end Launch Plan by coordinating with owners of each launch plan component (i.e., Go-to- Market Readiness Plan includes key components such as Rollout Approach; Communication; Content or Information Guides; Training; Onboarding Processes and Procedures; Customer Support Model; Pricing and Billing Framework; Migration Plan; and Client Feedback Mechanism etc.,).
• Develop and maintain the Commercialization or Launch plan project plan and timeline (drive execution).
• Develop the messaging framework and communication plan for each launch to reach different audiences based on stakeholder assessment.
• Produce and update initiative dashboards and readiness deliverables.
• Identify, report, and facilitate the mitigation or resolution of risks and issues.
• Create internal teammate talking points (primarily targeted for Sales teammates).
• Update external and internal sites with relevant product, new feature, or capability information.
• Manage, influence, and collaborate with matrixed teams to provide information required to fulfill responsibilities described above (guides and mentors assigned junior analysts)

Qualifications Required Qualifications

The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred Qualifications

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation : All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and / or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.