Acquisition Associate, Influencer PartnershipsNew York, New York, United States

Acquisition Associate, Influencer Partnerships

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

What We Stand For and Where You'll Come In

The Acquisition Associate, Influencer Partnerships will support and own components of TFD's influencer marketing program. Reporting to the Senior Acquisition Manager, Partnerships, this role will focus on growing influencer partnerships to increase brand recognition, trust, authority, and ultimately, customer acquisition while reinforcing TFD's industry leadership by aligning with partners who authentically share our values and mission. The ideal candidate for this role should have strong relationship-building skills and understand the importance of long-term, meaningful connections with partners and their audiences. You should have solid communication abilities, be comfortable with cross-functional collaboration, and demonstrate a high level of organization. This person will also have a strong intuition for managing risk, be naturally analytical, and can leverage data to triangulate and understand customer and prospective customer behavior and improve their experiences. The Acquisition Associate, Influencer Partnerships will report directly to the Senior Acquisition Manager, Partnerships.

One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER getting the right people, with the right context, in the right rooms / Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines / deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time.

How You'll Make An Impact

• Lead the development and ongoing management of partnerships, from initial outreach to ongoing engagement, ensuring an exceptional experience with our brand from end to end
• Work with various internal teams to align all partnerships with our brand values, messaging, and mission
• Utilize your analytical skills to dive into performance metrics regularly, using insights to suggest improvements and optimizations, and use these insights to add to conversations outside of just influencer initiatives
• Assist in managing budgets to ensure alignment with broader business goals
• Drive tangible results and execute plans through strategic partnership management with the ability to provide clear explanations for any deviations and offer actionable recommendations if goals are not met
• Prioritize the mission and organizational objectives above all else, ensuring that partnership initiatives are aligned with overarching goals and values
• Help develop and implement influencer marketing strategies for new products

We're Excited About You Because

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy

Our company's mission is rooted in deep, genuine care for dogs and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to supporting a diverse workforce, and investing in internal structures, opportunities, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $69,000 - $75,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared