Talent.com
Search Engine Marketing (SEM) Manager Job at Backbone Media, LLC in New York

Search Engine Marketing (SEM) Manager Job at Backbone Media, LLC in New York

MediabistroNew York, NY, United States
1 day ago
Job type
  • Full-time
Job description

Colorado preferred; (US) Remote considered

Backbone Media is a leader in public relations and paid media for top active lifestyle and outdoor brands. We specialize in helping brands grow their market share and direct-to-consumer business.

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play and keeping an eye on the elusive work / life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

The SEM Manager will be responsible for the strategy, execution, and optimization of paid media marketing strategies on behalf of Backbone’s clients. They will partner with the client and Backbone strategists to develop a cohesive media strategy and build and optimize Search, Shopping, YouTube, and Display campaigns on Google and Bing Ads.

The position requires the ability to apply detailed knowledge and expertise to actionable insights and recommendations. The successful candidate will have experience managing mid-to-large SEM accounts, either for an agency or in-house, as well as the skills and enthusiasm necessary to be a part of an amazing team.

The Work

  • Establish innovative SEM strategies using a variety of campaign types across the Google and Bing Ads ecosystems to execute a full funnel strategy and hit client goals.
  • Deliver integrated paid search media campaigns that complement other online and offline channels to drive incrementality.
  • Build account structure and implement Performance Max, Search, Shopping, Display, and YouTube campaigns for active lifestyle retail brands and destination tourism.
  • Analyze data and identify trends to make recommendations and effectively optimize campaigns to drive brand awareness and engagement, increase conversions, and improve conversion rates.
  • Present strategy, recommendations, and reports to clients on a bi-weekly, monthly, and quarterly cadence that lead to powerful insights and actionable optimizations.
  • Pace SEM budgets to reach the allocated monthly spend and manage campaign budgets to maximize performance.
  • Maintain relationship with Premium Agency Support from Google and continue your SEM education to follow the Google roadmap and evolve strategies.
  • Support in helping the growth and development of the SEM team and educate Backbone Media Strategists and Coordinators in SEM techniques and trends.

The Essentials

  • Bachelor’s Degree
  • 2+ years in managing SEM campaigns with experience in ecommerce as a plus.
  • Platform certification and previous experience in Google Ads and Google Analytics.
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities.
  • Able to prioritize, multi-task and work under pressure.
  • Self-motivated and excited to take on new challenges.
  • Your Capabilities

  • Comprehensive experience with relevant marketing technology stacks, including but not limited to : Google Ads, Bing Ads, Google Analytics, Google Data Studio, and Tableau.
  • Strong working knowledge of Excel and competency in PowerPoint and Word.
  • Build and apply SEM strategies across varying campaign types, including architecting campaign and ad group structure, branded and non-branded keyword strategies, Performance Max Listing and Asset Groups, Smart Bidding, location and audience targeting, and placement and exclusion strategies.
  • Analytical approach to managing data with a strong desire for quantitative analysis and testing to identify opportunities for optimization and meet KPIs and client goals.
  • Excellent communication skills with an ability to articulate strategic approaches through verbal, written, and visual presentations to clients.
  • The Extra Mile

  • Experience with Google Merchant Center, Feedonomics or other product feed management platforms, Google Tag Manager, Semrush, and Asana are a plus.
  • Knowledge of SEO principles and application.
  • Understanding of Backbone’s core values.
  • A love of the outdoors.
  • A sense of humor.
  • Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds, and skill sets.

    Salary : $60,000 - 70,000 dependent on experience

    Comprehensive Benefits :

  • Medical coverage (including Employer 100% paid option)
  • Dental coverage
  • Vision coverage
  • 401 (k) match
  • Wellness benefit
  • Home office stipend
  • Professional development / education assistance
  • Paid volunteer hours
  • Parental leave
  • Flexible schedule
  • Company-wide offsites
  • Remote / hybrid workplace
  • About Backbone Media : We are the country's leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

    Please no phone calls regarding job inquiries.

    Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law.

    #J-18808-Ljbffr

    Create a job alert for this search

    Search Engine Marketing Manager • New York, NY, United States

    Related jobs
    Search Engine Marketing SEM Specialist Job at i2i Workforce in New York

    Search Engine Marketing SEM Specialist Job at i2i Workforce in New York

    MediabistroNew York, NY, United States
    Full-time +1
    Part-Time | Contract or W2 in Colorado | Remote.W2 and full-time options available for the right candidate.About Crazy Good Marketing (CGM). Crazy Good Marketing is a national, full-service, fully r...Show moreLast updated: 1 day ago
    SEO Marketing Manager Job at Seoexpert in New York

    SEO Marketing Manager Job at Seoexpert in New York

    MediabistroNew York, NY, United States
    Full-time
    Jun 22, 2025 - Tigerdata is hiring a remote SEO Marketing Manager.At TigerData, formerly Timescale, we empower developers and businesses with the fastest PostgreSQL platform designed for transactio...Show moreLast updated: 1 day ago
    KeyCorp is hiring : SEO & SEM Project Manager in New York

    KeyCorp is hiring : SEO & SEM Project Manager in New York

    MediabistroNew York, NY, United States
    Full-time
    SEO & SEM Project Manager page is loaded## SEO & SEM Project Managerlocations : Brooklyn, OH : Cleveland, OH : New York, NYtime type : Full timeposted on : Posted Todaytime left to apply : En...Show moreLast updated: 22 days ago
    Manager, GEO (SEO / GEO) Job at Omnicom Media Group US in New York

    Manager, GEO (SEO / GEO) Job at Omnicom Media Group US in New York

    MediabistroNew York, NY, United States
    Full-time
    Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.NYSE : OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orche...Show moreLast updated: 8 days ago
    Associate SEO Manager Job at Human in New York

    Associate SEO Manager Job at Human in New York

    MediabistroNew York, NY, United States
    Full-time
    Are you looking for a career and company with a higher purpose that you feel more connected to?.As people quit their jobs at record rates and evaluate what they want to do with their lives, we beli...Show moreLast updated: 1 day ago
    SEO Manager Job at Ripple in New York

    SEO Manager Job at Ripple in New York

    MediabistroNew York, NY, United States
    Full-time
    At Ripple, we’re building a world where value moves like information does today.It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, ...Show moreLast updated: 30+ days ago
    Marketing Manager (Advertising) Job at TEEMA in New York

    Marketing Manager (Advertising) Job at TEEMA in New York

    MediabistroNew York, NY, United States
    Full-time +1
    Direct message the job poster from TEEMA.Networker & Talent Manager (Healthcare, Tech, and Ops).Are you a savvy, versatile marketing professional? Our client, a global entertainment company, seeks ...Show moreLast updated: 21 days ago
    • Promoted
    Senior Digital Marketing & Analytics Manager

    Senior Digital Marketing & Analytics Manager

    TGG AccountingWhite Plains, NY, US
    Full-time
    Senior Digital Marketing & Analytics Manager - Real Estate.Seeking a hands-on marketing leader with deep expertise in Google Ads and analytics to take full ownership of our digital strategy.This is...Show moreLast updated: 30+ days ago
    • Promoted
    Amazon Acquisition Marketing Manager (629990)

    Amazon Acquisition Marketing Manager (629990)

    HireTalentNewark, NJ, US
    Full-time
    Role : Acquisition Marketing CA Location : Newark, NJ.Since inventing and commercializing the first portable digital audio player in 1997, our focus on technological innovation and superior programmi...Show moreLast updated: 30+ days ago
    SEO Account Manger Job at SEVEN.ME in New York

    SEO Account Manger Job at SEVEN.ME in New York

    MediabistroNew York, NY, United States
    Full-time
    If you’re ready to put search at the heart of the marketing mix, and lead clients through the future of organic discovery, then Rise at Seven is for you. The industry is evolving fast, with demand f...Show moreLast updated: 7 days ago
    Technical SEO Manager Job at Seer Interactive in New York

    Technical SEO Manager Job at Seer Interactive in New York

    MediabistroNew York, NY, United States
    Full-time
    Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities — coworkers, clients, our industry, and neighbors.We believe in...Show moreLast updated: 2 days ago
    • Promoted
    Marketing Manager, AI Content Experience Engineer

    Marketing Manager, AI Content Experience Engineer

    Jobs for HumanityNew York, NY, US
    Full-time
    Marketing Manager, AI Content Experience Engineer.OUR MISSION Inspiring what's possible for every learner.Every great company has a culture that makes it unique. a compelling sense of purpose that ...Show moreLast updated: 14 days ago
    SEO Content Marketing Job at ElevenLabs in New York

    SEO Content Marketing Job at ElevenLabs in New York

    MediabistroNew York, NY, United States
    Full-time
    ElevenLabs is a research and product company defining the frontier of audio AI.Millions of people use our technology to read articles, voice over videos, and restore voices lost to disability.Leadi...Show moreLast updated: 1 day ago
    AI Search & SEO Manager Job at ZIP in New York

    AI Search & SEO Manager Job at ZIP in New York

    MediabistroNew York, NY, United States
    Full-time
    The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager Take Us to the Top

    Marketing Manager Take Us to the Top

    DocutrendTotowa, NJ, US
    Full-time
    Strategic, Results-Obsessed, AI-Powered Marketing Manager.If you're the kind of marketer who loves the thrill of ranking #1 on Google, thrives on building pipelines that overflow with leads, and ge...Show moreLast updated: 30+ days ago
    Sr. Product Marketing Manager, Audience Development Marketing Job at Amazon in N

    Sr. Product Marketing Manager, Audience Development Marketing Job at Amazon in N

    MediabistroNew York, NY, United States
    Full-time
    Product Marketing Manager driving Go To Markets (GTM), you will be a core member of the Audience Development Marketing team. You will be responsible for GTM strategy and execution for Amazon Music a...Show moreLast updated: 30+ days ago
    Social Media / Marketing Manager Job at The Goodkind Group, LLC in Stamford

    Social Media / Marketing Manager Job at The Goodkind Group, LLC in Stamford

    MediabistroStamford, CT, United States
    Full-time
    Overview The Goodkind Group, LLC provided pay range.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Direct message the job poster from The Goodk...Show moreLast updated: 27 days ago
    Digital Marketing Manager, eero Marketing Job at Amazon in New York

    Digital Marketing Manager, eero Marketing Job at Amazon in New York

    MediabistroNew York, NY, United States
    Full-time
    Services LLC Wifi is the foundation of the modern home.Amazon company, is the first company to deliver a whole home WiFi experience using mesh technology, ensuring there isn’t a home layout or conn...Show moreLast updated: 30+ days ago
    • Promoted
    Supervisor, Search Engine Marketing

    Supervisor, Search Engine Marketing

    Horizon MediaNew York, NY, US
    Full-time
    Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles an...Show moreLast updated: 30+ days ago
    • New!
    Content Marketing Manager Job at Intenseye in New York

    Content Marketing Manager Job at Intenseye in New York

    MediabistroNew York, NY, United States
    Full-time
    Intenseye is seeking a dynamic Content Marketing Manager!.We believe in the power of storytelling, and we’re looking for a Content Marketing Manager who can help us craft and distribute high-impact...Show moreLast updated: 11 hours ago