Marketing Audience Lead

We are looking for a Marketing Audience Lead for a Financial Services client in Los Angeles, California for a 6 month (full-time) W2 contract.

Hybrid schedule : Work onsite three days a week (Tues / Wed / Thurs) in Los Angeles Office*

Role summary :

This role will execute on business priorities for the pod or delivery team and acts as one of the primary marketing interfaces to the Key Accounts Marketing team.

The Marketing Audience Lead helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives.

Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment and marketing best practices.

Primary responsibilities / essential functions :

• Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
• Defines the business problem by partnering with senior leaders to develop the situation assessment, identify business opportunities to crisply define the problem to solve.

A solid understanding of our industry, business model and competitive positioning is required to achieve this.

• Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
• Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
• Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
• Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
• Creates strong stakeholder relationships with leaders in marketing and the client segment team.
• Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience and measures audience engagement with marketing efforts
• Uses data to design and adapt marketing activities in real time to maximize success.

Skills / qualifications :

• Must have 7+ years of experience in marketing position
• Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
• Demonstrates ability to collaborate and develop / maintain working relationships inside and outside the organization to enable effective completion of business objectives.
• Demonstrates effectiveness in leading / facilitating a variety of meetings.
• Demonstrates ability to lead and manage projects across multiple teams or groups.
• Familiarity of the financial industry, broker / dealer firms and their advisors, strongly preferred.

The pay for this W-2 position ranges from $64 - $69 an per hour. This position may be eligible for PTO, health and dental insurance, and / or 401(k) benefits upon meeting certain length of service and hours requirements.

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and / or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.