JOB PURPOSE :
Responsible for timely follow up of all Internet leads with the goal of scheduling in person appointments in communities, coordinates all electronic marketing efforts and responsible for accuracy of information on website.
Duties and Responsibilities
- Meet or exceed monthly conversion targets.
- Provide excellent customer service.
- Promptly respond to all inquiries utilizing email, phone, text and mail as appropriate.
- Assesses lead’s needs and preferences to determine appropriate community and product.
- Schedules appointments for leads at appropriate community.
- Provide information regarding community and surrounding area.
- Provides Sales Team with all information about lead’s needs and preferences to insure warm and smooth transfer.
- Provides referrals to lenders and other resources as needed.
- Communicates appointment details to lead, including time, date, location with driving directions, name of sales consultant, direct phone number for sale consultant.
- Audits division and community web pages regularly.
- Submits website changes to corporate marketing group.
- Demonstrates thorough knowledge of DRB practices and products.
- Oversight of electronic marketing efforts, including eblasts to leads, prospects and real estate agents.
- Follows up with lead after appointment to close the loop and, in coordination with sales consultant, determine next steps.
- Acts as resource to sales team by sharing lead information and feedback.
- Attends and participates in sales meetings
- Maintains tracking records including lead information, appointments scheduled and kept, Sales resulting from appointments
- Reports metrics regularly to leadership team, including number of leads, conversion of leads to appointment, percentage of appointments kept, conversion of kept appointment to sale, conversion of lead to sale
- Enters all pertinent information into CRM including records of all interactions with lead.
- Visits communities regularly to establish strong working relationship with sales team and insure accurate and timely knowledge of product and location.
- Manage inbound phone calls as directed by leadership team.
- Performs other duties as assigned by management.
QUALIFICATIONS : Knowledge and Skills
Knowledge and Skills
- Excellent oral and written skills, including email, phone and text
- Punctual
- Professional appearance
- Excellent presentation skills
- Demonstrated problem solving and negotiation skills
- Well organized and highly self-directed
- Strong interpersonal skills, customer service driven
- Displays a friendly, enthusiastic, approachable manner
- Proficient in Excel, Outlook and Word
Education and Work Experience
- Associate’s degree in Business, Marketing, or Sales Marketing or equivalent of five years of experience in home sales; or combination of education and equivalent work experience
- Prior experience in new home sales preferred but not required
- Prior experience in electronic marketing preferred but not required
- SC Real Estate License is required
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