Principal Adoption Digital Strategist – AI Transformation

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About the Role

Adobe Customer Solutions is seeking a Principal Adoption Digital Strategist with deep expertise in transformation, operating model design, and enterprise change management to lead adoption and value realization for Adobe’s most complex, high-impact customer programs.

This role is designed for a senior adoption leader with AI gravitas and deep passion—someone who can confidently advise executives on how AI reshapes operating models, decision-making, governance, and workforce capabilities, not just how tools are deployed. The Principal Adoption Digital Strategist operates as a trusted advisor to C-suite and senior leadership, shaping adoption strategy across multi-year, multi-workstream transformations.

The ideal candidate combines strategic depth with delivery credibility and is comfortable navigating ambiguity, scale, and complexity especially for AI programs.

What You’ll Do

Lead Enterprise Adoption Strategy

Own and shape end-to-end adoption strategies for large-scale, AI-enabled transformation programs

Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack

Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors

Advise on AI Operating Models

Lead future-state operating model design for organizations adopting AI at scale

Define decision rights, governance structures, accountability models, and cross-functional ways of working enabled

Guide leaders through the organizational trade-offs required to move from experimentation to enterprise AI adoption

Drive Complex Program Adoption

Lead adoption across multi-workstream, multi-geography, and multi-year programs

Anticipate and manage adoption risks across interdependent teams, platforms, and business units

Partner with program leadership to integrate operating models and change strategy into overall program governance

Executive Leadership

Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR

Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications

Communicate complex AI and organizational concepts with clarity, confidence, and executive presence

Measure Value & Institutionalize Change

Define adoption and value metrics tied to AI usage, behavior change, and business outcomes

Establish feedback loops and governance mechanisms to sustain AI adoption over time

Ensure AI adoption is responsible, scalable, and embedded into day-to-day operations

Develop Capability & Practice Leadership

Mentor and develop adoption strategists

Set standards for AI adoption, operating model design, and change management excellence

Contribute and drive thought leadership that builds Adobe’s point of view on AI adoption

What You Bring

Required Qualifications

10+ years of experience in adoption, change management, operating model design, or digital transformation roles within consulting or enterprise environments

Active Prosci ADKAR certification (or equivalent enterprise change methodology)

Demonstrated experience leading enterprise-scale transformation programs

Deep expertise in operating model design and organizational change

Proven ability to lead complex, ambiguous programs with multiple collaborators and workstreams

Exceptional executive communication and storytelling skills, including executive-ready presentations

Strong strategic, analytical, and systems-thinking capabilities

Bachelor’s degree required

Willingness to travel to client sites as needed

Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $165,100 -- $306,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $211,500 - $306,300 In New York, the pay range for this position is $211,500 - $306,300

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.