Media Planner (Omni-channel)

Media Planner (Omni-channel)

New York, NY / Philadelphia, PA / Washington DC

The Media Planner's role includes supporting the delivery of high-level brand and consumer insights that drive media strategy and communications planning. The Media Planner will oversee the daily management of internal and client deliverables including client and internal status documents, flowchart updates and trafficking and billing trackers. The Media Planner will also support the team by contributing to ongoing strategic client engagements beginning to develop an understanding of the client's business environment, competitive landscape, brand goals, vision and strategy.

Assist in the development and implementation of client media plan and marketing recommendations

Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and / or Print.

Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process.

Analyze and provide clients with research data, media / marketing information, and strategic campaign analysis.

Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns.

Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses.

Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.

Effectively manage time and responsibilities in regard to deadlines and client need.

Utilize agency resources and cross-functional teams throughout the media planning process.

Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership.

Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job's duties evolve.

Bachelor's degree required, preferably in a related field

1+ year(s) of experience in prior media planning function

Experience with campaign management / ad serving technology and third-party market research tools

Strong written, verbal communication, negotiation, and presentation skills

Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization

Proficient understanding of accounting principles, data analyzing, and market research

Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors

Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.