Growth Marketing Lead

Job Description

Job Description

Growth Marketing Lead

Shape how WedgeHR grows and connects with new customers.

About WedgeHR

WedgeHR is a Michigan-based company built on the belief that everyone deserves the chance to be truly seen. We’re creating a candidate-driven hiring platform that helps people share who they are - on their time - and gives hiring teams the insight they need to connect sooner, move faster, and make smarter decisions. Simple by design and powerful in impact, WedgeHR has helped over 1 million candidates engage meaningfully with hundreds of hiring teams.

Role Overview

The Growth Marketing Lead will be the driving force behind how WedgeHR tells its story, attracts customers, and converts interest into revenue. This role combines creative storytelling with analytical growth thinking - ideal for someone who can move between strategy and execution fluidly.

Team : Marketing

Reports to : COO

Location : Grand Rapids, MI

Travel : Quarterly travel required

Core Responsibilities

Go-to-Market Strategy & Campaigns

• Develop and execute WedgeHR’s GTM and demand generation strategy focused on increasing market awareness and generating MQLs.
• Identify and prioritize high-impact channels (organic, paid, partner, and social) for testing and scaling.
• Partner with internal stakeholders to align messaging, ICPs, and lead quality.

Content & Brand Storytelling

Website, SEO, and Conversion Optimization

Email & CRM Automation

Data & Growth Analytics

Ideal Background

Why You’ll Love Working Here

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