Associate Creative Director Job at Fi in New York

Overview

Welcome to Fi. We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission is to develop cutting-edge technology to revolutionize what it means to be a dog parent. Fi is leveraging our team\'s talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that\'s just the beginning. The most exciting aspect of our work is bridging the communication gap between dogs and humans. Fi is building a future where everyone knows how their dog feels in real time and how to keep their best friend in good shape. If you thrive in innovative, collaborative environments and are passionate about helping dogs live longer, better lives, Fi could be the perfect fit.

Fi is looking for an Associate Creative Director. This role reports to the VP of Brand & Creative and owns the day-to-day creative flow at Fi, leading a team of talented designers. You\'ll be hands-on—designing, art directing, and shaping campaigns, brand communications, and digital experiences that show people who we are and why we matter. It\'s a role for someone who loves both the details and the big picture, crafting beautiful, thoughtful work while ensuring every touchpoint feels connected and unmistakably Fi.

What You’ll Do

• Own the brand look & feel : Lead Fi\'s visual identity, voice, and design system as we evolve into the next stage of growth
• Concept & direct campaigns : From big, culture-driving ideas to always-on content, set the creative vision and guide execution across digital, social, product, and partnerships
• Be hands-on : Jump into design, art direction, and storytelling when it matters—balancing vision with craft
• Build and mentor : Nurture a growing creative team, giving them space to shine while raising the creative bar
• Collaborate cross-functionally : Partner with marketing, product, and leadership to translate strategy into memorable creative that resonates
• Champion consistency : Ensure everything we ship—from a TikTok post to a major product launch—feels cohesive, fresh, and on-brand

What You’ll Bring

Why You\'ll Love Us

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

The anticipated base salary range for this position is $100,000–$165,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

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