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Director of Sales & Marketing Hilton Tapestry Collection

Director of Sales & Marketing Hilton Tapestry Collection

NorthPointe Hospitality Management LLCLawrenceville, GA, United States
4 days ago
Job type
  • Full-time
Job description

Director of Sales & Marketing

The Lawrence Hotel - Tapestry Collection by Hilton

Location : Lawrenceville, GA

Reports To : General Manager

About The Lawrence Hotel (Pre-Opening Opportunity)

The Lawrence Hotel, a proud member of Hilton's Tapestry

Collection, celebrates the vibrant culture of Lawrenceville while delivering

the elevated guest experience synonymous with Hilton. As we are preparing to

welcome our first guests, we are seeking an accomplished and community-driven

Director of Sales & Marketing to lead the launch of our commercial strategy

spanning rooms, catering, and events.

Position Overview

The Director of Sales & Marketing is accountable for

driving total hotel revenue, leading all sales, marketing, and catering

initiatives. This highly visible leader will champion proactive sales, build

strong community partnerships, and position The Lawrence Hotel as the preferred

destination for business, leisure, and lifestyle events.

Key Responsibilities

Strategic Leadership & Revenue Management

  • Develop and execute annual Sales & Marketing Plans aligned with Hilton and NorthPointe Hospitality objectives.
  • Drive total hotel revenue and profitability across corporate, group, leisure, and social segments.
  • Collaborate on forecasting, reporting, and budgeting to achieve all RevPAR and RevPAR Index goals.
  • Direct and lead the sales team, including the Sales Coordinator and Catering Manager, fostering a culture of accountability and success.
  • Manage sales systems and activity reporting to support optimal revenue performance.

Sales Execution & Event Management

  • Lead proactive sales efforts through outside sales calls, networking, community engagement, and site visits.
  • Solicit, negotiate, and confirm group, corporate, and catering business-including weddings, social events, and community functions.
  • Oversee catering and banquet operations to ensure seamless communication and exceptional guest experiences.
  • Partner closely with the General Manager, Executive Chef, and department leaders to ensure consistent brand standards and operations execution.

    • Marketing & Brand Development

  • Direct all marketing efforts including digital strategy, social media, local promotions, brand storytelling, and public relations.
  • Collaborate with Hilton's global sales and marketing teams to leverage brand systems and increase market visibility.
  • Execute locally focused campaigns that reflect the hotel's personality and connection to the community.

    • Community Engagement & Partnerships

  • Build and maintain strong relationships with key partners including the City of Lawrenceville, local businesses, education system, Lawrenceville Arts Center, Northside Hospital, Gwinnett County Courts, chambers, and CVBs.
  • Represent The Lawrence Hotel at trade shows, networking events, and civic functions as an active ambassador for the hotel and the community.

    • Qualifications

  • 3-5 years of hotel sales leadership experience; Hilton or full-service brand experience preferred.
  • Proven success in proactive sales, marketing strategy, catering, and community involvement.
  • Strong knowledge of corporate, group, and social event markets.
  • Excellent communication, leadership, and relationship-building skills.
  • Experience with Hilton systems (Delphi, OnQ / PEP, or similar) preferred.
  • Highly motivated, organized, and passionate about hospitality and local partnerships.

    • Why Join Us?

  • Be part of the pre-opening leadership team for distinctive Tapestry Collection property.
  • Influence the hotel's brand story, commercial success, and community presence.
  • Competitive base salary and performance incentives.
  • Access to Hilton's world-class Team Member benefits, along with health and 401(k) programs.

    • Apply Today

    Work schedule

  • Monday to Friday
  • Weekend availability

    • Supplemental pay

  • Bonus pay

    • Benefits

  • Paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Employee discount
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    Director Of Sales Marketing • Lawrenceville, GA, United States

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