Director of Growth Marketing, Direct-to-Consumer

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This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.

BetterUp is looking for a results-driven Director of Growth Marketing to lead member acquisition for our direct-to-consumer business. Reporting to the VP of Growth, this role is critical to scaling BetterUp's D2C business through paid performance marketing, lifecycle marketing, and product-led growth strategies.

As Director of Growth Marketing, you'll provide strategic leadership across the entire user journeyfrom awareness to conversion to retention. You'll lead a team of marketing managers in building campaigns that convert, messages that resonate, and experiences that foster deep, lasting customer relationships. You'll also work closely with cross-functional partners across Product, Design, and Engineering to ensure our go-to-market plans are tightly aligned with product strategy.

This role is ideal for a player-coachsomeone who can zoom out to set strategy, but isn't afraid to roll up their sleeves and execute when needed. Whether launching a high-impact test, digging into channel performance, or stepping in to fill capability gaps, you'll lead by example and stay close to the work where it counts most.

What you'll do :

• Lead the DTC acquisition strategy : Oversee paid and owned channels to build an efficient, scalable, and high-performing growth engine.
• Own performance and efficiency : Ensure the marketing roadmap hits subscription targets with deep fluency in CAC, LTV, and ROI trade-offs.
• Own and align messaging in the user journey : Drive messaging, positioning, and audience strategyensuring consistency and relevance from first touch through retention efforts.
• Leverage insights to drive differentiation : Use market trends, competitor intelligence, and user insights to inform sharp, data-driven decisions and unlock new opportunities.
• Foster a culture of rigorous experimentation : Build a test-and-learn roadmap across acquisition and retention channels to identify and scale growth levers.
• Partner closely with Product : Collaborate with Product and Engineering to uncover and execute product-led growth opportunities.
• Lead and mentor : Manage and grow a high-performing marketing team by providing strategic guidance, coaching, and clear accountability.

If you have some or all of the following, please apply :

Benefits :

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education / training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $194,000 $290,200. If you live in New York, the base salary range for this role is : $222,000 $344,200 : New York City $194,000 $290,200 : Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co.