Senior Outbound Marketing Specialist
Official Description -
The Senior Outbound Marketing Specialist designs, builds and analyzes automated journeys targeted for business growth, lead generation, and retaining existing customers, using Salesforce Marketing Cloud.
This role regularly interfaces with a large, cross-functional team of marketing technologists, engineers, solution architects, marketing strategists, and digital marketing specialists to help bring digital experiences to life.
JOB RESPONSIBILITIES
- Optimizes use of Marketing Cloud functionality, to include email studio, journey builder, automation studio, contact builder, cloud pages and mobile studio.
- Assists in designing and documenting solutions to leverage automation, dynamic content for personalization, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response.
- Designs, builds and optimizes email templates, SMS messages, forms and landing pages
- Develops and refines our approach to email and SMS marketing by using data, analytics, and research to evaluate current performance and identify areas for improvement
- Ensures design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly strong attention to detail, QA, and visual aspects
- Recommends and implements testing and conversion-driving strategies, with clear objectives and measures of success
- Troubleshoots technical issues and complete quality assurance checks related to the Marketing Cloud.
- Reports and analyzes email and SMS activity with a strong understanding of digital marketing KPIs to advice on optimization.
Education
Bachelor’s Degree in Marketing, Communication, Digital Media, Technology, Computer Science or related field.
Experience
A minimum of 4 years of experience with a marketing automation tool or ESP (email service provider) with a minimum of two (2) years of work experience with Salesforce Marketing Cloud.
Knowledge, Skills and Abilities
- Excellent organizational, planning and time management skills.
- Follows industry trends and passionate about technology and digital marketing.
- Strong grasp of marketing strategies that create personalized, end-to-end lifecycle journey for users across the digital experience from email and SMS to forms and landing pages
- Experience with developing data extensions and building dynamic content blocks.
- Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
- Demonstrated project management skills including : planning resources, managing deadlines and objectives, delivering recommendations
- Experience working with CRM (Salesforce preferred)
- Working knowledge of the following programming languages : HTML, AMPscript, CSS, SQL, SSJS
- Intermediate to Advanced Excel skills
- Strong analytical skills (Tableau, Google Analytics)
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