Marketing Operations Specialist

About The Role

New Western is looking for a

Marketing Operations Specialist

who thrives at the intersection of marketing strategy, execution, and technology. This is a highly visible and hands-on role where you'll help shape, launch, and optimize campaigns that power our growth engine.

You'll work across email, paid media, SEO, and website management to ensure our digital marketing ecosystem runs like a well-oiled machine. From troubleshooting issues to optimizing campaign performance, you'll be the bridge between high-level strategy and flawless day-to-day execution.

If you're equal parts marketer, technologist, and problem solver - we want to hear from you.

About New Western

New Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.

What You'll Do :

Support and optimize digital marketing campaigns across email, paid, and organic channels

Manage and update website content and structure using WordPress

Help implement SEO best practices and run regular site audits

Launch and manage A / B tests and support conversion rate optimization efforts

Collaborate on the creation of landing pages, forms, and tracking strategies

Monitor and analyze campaign performance to surface actionable insights

Troubleshoot technical issues in marketing platforms and implement fixes

Assist with audience segmentation and targeting strategies

Contribute to social media planning, scheduling, and performance reporting

Partner with design, development, and demand gen teams to bring campaigns to life

Stay up-to-date on marketing technology trends and recommend improvements

What You Bring to the Table :

Solid understanding of digital marketing channels : email, paid media, SEO, social

Hands-on experience with tools like Google Ads, Meta Ads, and LinkedIn Ads

Working knowledge of WordPress for publishing blogs, pages, and updates

Familiarity with A / B testing, conversion tracking, and performance optimization

Experience using analytics tools such as Google Analytics or Looker Studio

Ability to turn data into insights and recommendations

Proficiency with marketing tech platforms (CRMs, ESPs, automation tools)

Excellent communication skills and a high level of attention to detail

Organized, self-motivated, and comfortable managing multiple projects

Curious, adaptable, and eager to learn and improve processes

Requirements :

Bachelor's degree in Marketing or a related field

2-4 years of experience in a digital marketing or marketing operations role preferred

What We Offer : Competitive Salary

Unlimited PTO

Comprehensive Benefits including medical, dental, vision, and disability

401(k) with Employer Match

The chance to work on strategic, visible projects with real impact

A collaborative team that values innovation, ownership, and professional growth