Vice President of Sales

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Sunrise Senior Living was again certified as a Great Place to Work by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

Job ID

2025-231865

JOB OVERVIEW

The Vice President of Sales is responsible for providing overall divisional sales leadership, driving top line revenue, fostering a dynamic sales culture, driving the execution of sales strategies, standards, and programs, and participating in new business development internally and externally to meet the company’s occupancy and revenue goals.

RESPONSIBILITIES & QUALIFICATIONS

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows :

Drive Top Line Revenue

Work closely with Vice President of Operations (VPO), Senior Vice President of Operations (SVPO), Regional Director Sales (RDS) and regional operations to drive top line revenue to meet corporate objectives through :

Achieving maximized occupancy through improving sales execution.

Meeting sales revenue projections.

Driving maximum pricing and revenue by product, room type, mix, care services, and ancillary charges.

Review P&Ls monthly with senior operations and senior sales leadership to identify opportunities to increase performance :

Develop plans for revenue optimization by division with operations leadership.

Design and execute division wide meetings with operations partners to support revenue development, lead management, sales execution, etc.

Be an “expert” consultant to the operations teams on an as needed basis for communities faced with unique challenges.

Collaborate with the sales leadership and operations to implement sales strategies, standards, and programs.

Support the development of short- and long-term sales incentive programs consistent with company revenue and sales goals.

Drive Consistency of Sales Execution

Hold sales leadership and regional operations accountable for managing effective and consistent sales execution, lead database management, and management processes.

Work with the VPO, SVPO, and the Senior Vice President of Sales and Marketing to drive the implementation of sales strategies, standards, and programs.

Coaching, Team Development & Leadership Development

Foster an environment of engagement, diversity, inclusion, and belonging for team members, residents, and family members.

Coach and mentor a team of regional and community sales professionals.

Develop leadership and career progression plans for RDSs, DOS, and Sales Specialists (SS).

Identify and successfully execute development opportunities for RDS, DOS, SS, and top community sales talent within the company to build the sales succession plan.

Foster a sales culture throughout the company through training and reinforcement of Sales Best Practices such as sales skills training, use of database management, AHOD training, etc.

Provide sales management training and coaching to RDSs specific to external business development to increase their skills and understanding of this process.

Collaborate with SVP of Sales and Marketing and the regional team to interview and hire RDS and SS candidates, maintaining a candidate pool.

Business Development – Internal & External

Work with senior management team on acquisition projects lending expertise to the feasibility of the projects.

Working closely with VPO, SVPO and area teams, plans for internal expansion and product niche development.

Provide leadership and direction to the sales teams in the execution of a by market approach to external business development.

Provide analysis of sales execution and revenue development to identify improvement opportunities through use of reports and metrics.

Work with SVPO and operations teams to develop 6-to-12-month strategies for portfolio maximization.

Benchmark and analyze the success of sales initiatives and strategies to determine appropriate execution at the company.

Collaboration & Communication

Partner with Marketing to ensure lead visibility and conversion to understand trends and opportunities.

Collaborate with cross company teams such as operations, finance, asset management to achieve company goals by fostering excellent communication and interaction among and between all the company constituencies.

Participate in regular meetings, reviews, analysis of strategy and processes, etc. to assure movement forward on all initiatives.

Act as a conduit for information flow, facilitating a free exchange of ideas and tools from Operations to the field and feedback from the field to Operations assuring that sales and operations are in alignment, maximizing the opportunity to reach the census and revenue goals.

Maintain consistent and frequent contact with regional operations and RDSs to facilitate open and free flowing communications.

Other

Maintain compliance in assigned required training and all training required by state / province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.

Perform other duties as assigned.

Core Competencies

Attract, acquire, and develop exceptional sales talent.

Develop and mentor others. Passionate to motivate a dynamic sales team.

Drive strategic direction.

Build collaborative relationships.

Strategic thinking skills.

Develop strategic sales plans using data, analytical skills, collaboration with peers, finance, and operations.

Comfort in using a unique and customized management approach based on what drives his / her sales team.

Sell. Goal driven and diligent to meet the goals. Not easily distracted from core mission.

Above average oral and written communication skills.

Persuasive communication skills.

Experience and Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.

Bachelor’s degree in business preferred.

Experience in hospitality and / or senior living highly preferred.

Minimum of 8-10 years related sales experience required.

Minimum of 5 years leading a team of sales professionals.

ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

We also offer benefits and other compensation that include :

Medical, Dental, Vision, Life, and Disability Plans

Retirement Savings Plans

Employee Assistant Program / Discount Program

Paid time off (PTO), sick time, and holiday pay

myFlexPay offered to get paid within hours of a shift

Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and / or non-discretionary bonuses.The eligibility to receive such a bonus will depend on the employee’s position, plan / program offered by Sunrise at the time, and required performance pursuant to the plan / program.

Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community / office, skills, experience, qualifications, and certifications / licenses (where applicable).

Location : Name Community Support Office

Location : Address 7902 Westpark Dr

Location : City McLean

Location : State / Province (Full Name) Virginia

Salary Range USD $172,400.00 - USD $265,300.00 / Yr.

Variable Compensation Bonus Eligible

Sunrise Senior Living is an Equal Opportunity Employer.

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