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Marketing Manager
Marketing ManagerParts Town • Fort Wayne, IN, US
Marketing Manager

Marketing Manager

Parts Town • Fort Wayne, IN, US
14 hours ago
Job type
  • Full-time
Job description

Job Description

Job Description

Manager, Integrated Marketing, Institutions

As the fastest-growing distributor of restaurant equipment, HVAC and residential appliance parts, we like to do things a little differently. First, you need to understand and demonstrate our Core Values with safety being your first priority. That’s key. But we’re also looking for unique enthusiasm, high integrity, courage to embrace change…and if you know a few jokes, that puts you on the top of our list!

Do you have a genius-level knowledge of original equipment manufacturer parts? If not, no problem! We’re more interested in passionate people with fresh ideas from different backgrounds. That’s what keeps us at the top of our game. We’re proud that our workplace has been recognized for its growth and innovation on the Inc. 5000 list 15 years in a row and the Crain’s Fast 50 list ten times. We are honored to be voted by our Chicagoland team as a Chicago Tribune Top Workplace for the last four years.

If you’re ready to roll up your sleeves, go above and beyond and put your ambition to work, all while having some fun, let’s chat – Apply Today!

Perks

  • Parts Town Pride – check out our virtual tour and culture!
  • Hybrid Work schedule
  • Team member appreciation events and recognition programs
  • Volunteer opportunities
  • Monthly IT stipend
  • Casual dress code
  • On-demand pay options : Access your pay as you earn it, to cover unexpected or even everyday expenses
  • All the traditional benefits like health insurance, 401k / 401k match, employee assistance programs and time away – don’t worry, we’ve got you covered.

The Job at a Glance

Our Institutions segment covers all businesses that have a commercial kitchen, yet aren’t restaurants (think hospitals, schools, hotels, corporations, casinos and yup…even prisons). You’ll be responsible for developing and driving integrated marketing campaigns that support Parts Town’s growth within this business unit across all our customer verticals and in all marketing channels – from digital and social to events, advertising and sales support – to form cohesive marketing communications campaigns. This role will deliver marketing communications programs supporting the Parts Town brand, value prop messaging and product / feature launches that are effective, efficient, measurable and impactful.

A Typical Day

  • Develop and execute the marketing efforts across all channels both digital and offline for our Institutions business unit
  • End to end execution of events, both in-person and virtual, including development of presentation (PowerPoint) materials, pre- and post-event promotions, reporting / ROI and coordination of swag, booth properties, etc.
  • Build and manage the digital experience for Institutions customers online and across various channels including social, email, content marketing, etc.
  • Work closely with our sales leaders and business development partners to create effective programs and campaigns that help drive our shared revenue growth goals
  • Oversee the marketing communications editing and approval process of creative requests to ensure high-quality standards and brand alignment
  • Closely manage deadlines and tightly monitor budgets across all marketing channels, including print, events, advertising and sales enablement tools.
  • Monitor and analyze the performance of marketing campaigns and tactics, providing regular reports on key metrics while informing / optimizing marketing strategy
  • Any other duties needed to help drive our Vision, fulfill our Mission, and support our Core Values
  • To Land This Opportunity

  • You have 6+ years of integrated marketing experience that skews digital – bonus points for B2B marketing experience
  • You are a self-starter who thrives in a fast-paced environment
  • You know how to dive in on your own and figure things out without supervision
  • You can help shape the big picture but can roll up your sleeves to execute on the day-to-day tasks in order to get the job done
  • You don’t see the world in black and white and can navigate the gray areas with curiosity and drive for results
  • You understand how to manage your time in a meeting / call-intensive environment
  • You are willing and able to travel a few times a year to tradeshows, meetings (internal and / or customer) and events
  • You have impeccable interpersonal, communication, organization and project management skills
  • You can collaborate cross-functionally and remotely with key stakeholders across the business and the organization to build alignment and support for marketing campaigns – from strategy and planning through objectives and execution, metrics and analysis
  • You know how to manage digital campaigns and understand customer lifecycle management (Bonus if you have Salesforce Service and / or Marketing Cloud experience)
  • You pay close attention to detail, as far as you’re concerned anything worth doing should be done right
  • Bonus points if you have earned a bachelor’s degree
  • About Your Future Team

    Our Marketing team is an eclectic bunch who likes to have fun and eat (we are in the foodservice space after all).  If you have a wealth of knowledge of pop culture, you like sci fi or can bake a mean chocolate chip cookie, you’ll fit in just fine…

    At Parts Town, we value transparency and are committed to ensuring our team members feel appreciated and supported.   We prioritize our positive workplace culture where collaboration, growth, and work-life balance are celebrated. The salary range for this role is $ 87,461– $ 117,024 annually which is based on including but not limited to qualifications, experience, and geographical location. Parts Town is a pay for performance-company. In addition to base pay, some roles offer a profit-sharing program, and an annual bonus depending on the role. Our comprehensive benefits package includes health, dental, and vision insurance, 401(k) with match, employee assistance programs, paid time off, paid sick time off, paid holidays, paid parental leave, and professional development opportunities.

    We welcome diversity and are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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